№1 The presence of forbidden content
For trying to buy or sell non-authentic products, you surely will be punished by law. The attempts of propaganda, dicrimination and violation of rights as regards the race/nation, extortion and blackmail, also won't have a positive result. Your ads won't pass the verification for:
Products/services that are potentially dangerous — drugs of any origins, arms, ammunition, tobacco products and others.
Content related to conspiracy and fraud — pirated programs, virus programs, falsification of documents, etc.
№2 Publicity of forbidden activities
What does Google Ads consider as forbidden activity:
collecting and using information that needs a careful approach, or using a confidential information;
distortion of events — for example, proposing to participate in a promotional offer, which in reality doesn't take place or to promise that some extract will help you to lose weight.
№3 Display with restrictions
In accordance with the norms of law of some countries, the publicity of content for adults, alcohol or gaming machines is forbidden, that's why the display of such type of publicity is shown with restrictions. Try to make some publucuty about casino — this publicity won't be seen by anyone from Moldova, while in Russia, for example, this type of publicity is shown.
So, the display with restrictions is applied to:
“Mature” content — magazine as Playboy, striptease club, erotic massage salons, sex-toys and others.
Alcohol — here everything is clear. You have indicated a public that is younger than 18? The offer about selling a Hennessy of 3 years won't see the light. Plus, the publicity of alcohol needs to be allowed on legislative level.
Copyright — if your ad attracts the interests of the owner or violates in any way his/her copyright, this ad won't be displayed.
Gambling — the display of publicity with such content needs to be allowed only with the condition of correspondence with legislation (online casino, roulettes, slot machines, etc.).
Others — medical assistance and pharmaceutical products, political propaganda, financial and juridical domain, using the signs of products.
№4 Technical and redaction demands
Publicity campaigns needs to be created correctly and on a pretty high professional level. If the user clicks on the ad, then he/she needs to reach on the pages with actual and relevant content.
Examples of unsuitability of redaction requests
common phrases and vague text — «Order our products», «Use our services», and others;
writing the words in a non-standard way — «F-r-e-e», «FREE», «FRE1E» and others.
Examples of violation on the basic page
the URL doesn't correspond with the reality (for example, in the ad you sell original gifts, proposing to transfer on the link cadourionline.md, but instead of this the users arrive to google.md/cadouri-originale);
sites and web pages that don't work;
sites that close the button “back” in browser.