In the menu, select "Ads and extensions", then click on the "+" button and select "Adaptive ad in the search network".
Specify the final address of the site and the text for the displayed URL. In the first header, it is best to specify the keyword via KeyWord. To do this, you need to register a curly brace, after which this menu will open:
Next, choose "Every word with a capital letter":
And here's what you should get:
Then add the headers — from 3 to 15. The maximum length is 30 characters. After you add descriptions — from 2 to 4. The maximum length is 90 characters. Compose titles and descriptions in such a way that they include keywords and at the same time emphasize the advantages of your company, your products and services.
When adding the third and fourth descriptions, click the "Add description" button. If it is difficult to come up with 15 different headlines, armed with inspiration alone, add options already compiled with a modified call to action.
If a beta ad has already been created, but you need to change something, proceed as follows: click "Ads and Extensions" ►► pencil icon ►► "Edit" ►► Make adjustments and save it.
If you need to fix a specific title or description in a specific place ►► click the "stationery button" icon.
Be careful! If your adaptive ads in adwords are under review for more than 24 hours, then they need to be corrected, otherwise users simply will not see them.