Probably many people have heard about SEO, but few people understand what SEO promotion is, why it is needed for eCommerce and what are the advantages. Indeed, SEO promotion, from a technical point of view, is a complex and multi-component process. But its business benefits can be explained in very simple terms.
About 70% of all Internet user searches are from Google.
It is the most visited website in the world. Second is Facebook, and third is YouTube, which is also owned by Google.
Approximately 50% of all queries in this search engine consist of 4 words or more, that is, they are low-frequency.
Google and other search engines organic traffic is the world's largest source of traffic for your website.
So, we have prepared 5 convincing facts why you should choose Google website advertising.
This is obvious, but also the most important advantage of search engine optimization. After all, the goal of any business is active sales. What does SEO do? It attracts more potential customers to your site and tries to sell them your products / services. As soon as the targeted traffic increases, the number of orders and your income grows.
Building a customer base is an important prerequisite for increasing sales. The result of search engine advertising on Google for most websites is traffic, which consists of 50-80% of new visitors. But while you are not in the TOP, all these potential customers go to your competitors.
According to research by Webrofiters, the traffic that the websites get from search engines as a result of SEO promotion is of higher quality than the traffic from contextual advertising. The fact is that the majority of Internet users express more confidence in organic search results (TOP 3) than in various types of advertising. This is not surprising: the latter is often characterized by not 100% compliance with the subject of the request and intrusiveness.
The results of the Google search engine are a different story. Here a person will always find the answer to their question. And if this very answer is received thanks to your website, which, moreover, occupies a leading position in the search results, then this guarantees:
Those who occupy the TOP 3 in the Google search results, in their niche, set the trends, the pricing policy and the pace of development. They are looked up to and are imitated. If you have a website, then you probably know your top competitors and analyze the cause for their success. And the cause is very simple - effective SEO promotion. By taking advantage of this marketing tool, you do not have to try to catch up with the success of others, you yourself will have an impact on the niche market.
In the course of work, a SEO specialist necessarily connects the Google Analytics system to your website. It is an essential tool for tracking the effectiveness of any advertising activity. With its help you will learn, for example:
SEO promotion of a website on Google gives a long-term perspective. The largest investments are required at the beginning for the site to start occupying the top positions. Then it is only needed to maintain this result.
Due to the large reach of potential customers and the high quality of the products / services offered, you can increase sales and at the same time invest much less in SEO. Advertising / promotion costs are one of the items when calculating ROI (return on investment). Thus, business investment decreases and profits increase.