Those who occupy the TOP 3 in the Google search results, in their niche, set the trends, the pricing policy and the pace of development. They are looked up to and are imitated. If you have a website, then you probably know your top competitors and analyze the cause for their success. And the cause is very simple - effective SEO promotion. By taking advantage of this marketing tool, you do not have to try to catch up with the success of others, you yourself will have an impact on the niche market.