This is obvious, but also the most important advantage of search engine optimization. After all, the goal of any business is active sales. What does SEO do? Attracts more potential customers to your site and tries to sell them your products / services. As soon as targeted traffic increases, the number of orders and your income grows.
Building a customer base is an important prerequisite for increasing sales. The result of search engine promotion on Google for most websites is traffic, which consists of 50-80% of new visitors. But while you are not in the TOP, all these potential customers are received by your competitors.