Selling effectively online is a true art of persuasion. When we sell something on the Internet, many things serve as persuasion mechanisms: the design, easy navigation on the site and ease of interaction with the information presented, the selling texts, page loading speed, beautiful product photos, and much more.
But the decisive factor is precisely the visual perception: according to conducted research, over 93% of consumers make a decision to buy a new product precisely because of its appearance, and only 6% find tactile sensations more important. One way or another, 85% of all buyers, when choosing various products, are guided primarily by its color (according to KISSmetrics infographics).
So is a certain combination of the colors in advertising and the website design capable of increasing buying activity? Sure! To do this, you should study your target audience in great detail (gender, age, social status, average income, etc.), as well as the meaning and influence of colors. By making changes to the corporate identity of the company, the design of the packaging of products or the website, you can significantly increase not only the number of orders, but also the average check. How? Let's take one at a time.