A custom website design is a design that takes into account the features and benefits of the business, the characteristics of the target audience, the peculiarities of the influence of colors on the purchasing activity, ease of perception and many other factors. If your business is just getting started, then you need a powerful tool to grab the attention of potential customers.
A well-thought-out website design is an integral component of a young company's growth strategy, because it directly affects the communication with the audience, the sales and the competitiveness. But how to make a creative website design and what does it consist of? Is it just a logo, a WordPress template, or some innovative interface? In fact, all of the above and even a little more.
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The well-known designer Wells Riley has conducted research on the importance of the design for start-ups and has formulated the main qualities of a creative website design that describe its main purpose. Let's list them:
Innovativeness. New technologies in the field of IT are new opportunities for creating an innovative and exclusive website design. This type of design is always created with current trends in mind, and innovation is never the ultimate goal.
Utility. The qualities that make the product useful are the functionality, psychological comfort and the aesthetics.
Aesthetics. This is part of the design’s usefulness. It can be called beautiful and aesthetically appealing only if it is well thought out.
Comprehensibility. The design should help your product or service communicate better and more clearly about its purpose. In other words, good design makes sure that the product doesn't need additional instructions and explanations. This factor is very important when creating the design of an online store, for example. The clearer the site is, the higher the probability that the user will buy something.
Unobtrusiveness. Creating a beautiful design is not just an art, it is a solution to specific problems. Its content should be neutral and leave room for users to think.
Sincerity. There is no need to unreasonably overestimate the quality, value and novelty of the product. A creative design expresses those promises that the company can deliver.
Mindfulness. In the process of creating a design, you need to show care and respect for the consumer. Things left to chance are unacceptable.
Timelessness. If the design does not strive to be fashionable, it will never lose its relevance. In today's society, a creative website design is one of the few things that is timeless.
Minimalism. A high-quality and beautiful website design is not overloaded with elements that distract from the conceptually significant characteristics of the goods or services being promoted. As the saying goes, less is more.
If you decide to order an exclusive website design for your start-up, make sure that the designer supports the above principles and applies them in their work.
Wells Riley interviewed nearly a hundred directors, designers and marketers, and found that when considering the fundamental properties of a design, all participants have approximately the same vision.
When launching a new brand, product or service on the market, experts agreed that the most important thing in website design for a start-up are the aesthetics. Visual appeal is the key to increasing the engagement of potential customers. In second place is the ability of the design to emphasize the benefits of a product, and third is its clarity.
The way start-ups and designers see their product is often a cross-cutting opinion. If the novice entrepreneur can accurately formulate their wishes and ideas regarding the future website, and the designer can correctly implement them based on experience, then no problems should arise.
But it is needed to take into account the specifics of the business. A start-up is about lightning-fast changes, mess in business processes and still vague (most often) ideas about the audience. Therefore, you need to find a flexible, experienced and talented designer who will be ready to work in such a non-standard mode.
Still have questions about this topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been engaged in custom development of exclusive and creative website designs for various business areas since 2008.
