A good web design is not just a result of a specialist's fantasies, because the convenience of usability is primarily determined by the user. Quality visuals are based on the color psychology, the target audience preferences and the strict design guidelines. First of all, it is people-oriented. But what does that mean?
Internet users are impatient: in the search results they click on one of the first links, and if they do not find what they were looking for, they immediately close the site and open another. A good website design not only retains the attention of a potential client, but also allows them to quickly and conveniently interact with the information presented.