What is the influence of development of site design on usability?

A few words about web design

The designer thinks through how visitors will interact with the interface, what steps they will need to take to get a particular result, and then decides how visually each of these steps will look. This approach is also called UX / UI design, it allows you to create a convenient and practical visual part of the Internet portal. However, usability does not take away the opportunity to create a beautiful website design.

What do I need to know about usability?

Usability design significantly affects such important business indicators for each project as attendance and conversion. If a visitor quickly finds what he is looking for on your resource, the information provided is valuable to him, then this guarantees repeated visits. A well—thought-out navigation and a properly built sales funnel will definitely push you to commit the main target action - purchases.

Usability audit allows you to objectively evaluate a website for the convenience of interacting with it, as well as to find out if there are weaknesses in web design. To do this , check:

• page loading speed;

• matching the theme and design;

• visual presentation of content;

• adaptability;

• navigation.

In professional companies, such a study is conducted by a special focus group that evaluates the website from the point of view of an ordinary user. The number of metrics to evaluate, of course, is significantly more. Website audit is a fast—paying investment that allows you to start earning significantly more than you earn now.

Do you have any questions on the topic or do you want to order a usability design? Contact Studio Webmaster specialists and get a free qualified consultation.