Daily influx of target visitors
By working with the requests of the Internet audience, a SEO specialist not only ensures an influx of visitors to a website, but attracts interested users in your products / services. In marketing, such a group of people is called the target audience, or in simpler terms, potential customers.
If a person is looking for "inexpensive baby stroller" or "buy a shower stall", then they search for the most accurate websites for these requests: where is a large selection of inexpensive strollers or beautiful shower stalls. This is how SEO-website promotion works: it shows the user the resources where they can buy what they are looking for. This is the shortest customer-to-product path.
High conversion rate
Conversion rate (CR) is the ratio of website visitors who have performed some targeted actions on it (for example, placing an order, buying, subscribing) to the total number of visitors. The conversion rate is very important when calculating the amount spent on advertising and the actual profit.
Why does the CR grow as a result of marketing in the search engine? In the process, the specialist carries out internal optimization, in particular, improves the content and the visual component. When an easy and understandable navigation is implemented on the website, useful and interesting publications are posted and constantly updated, there is an accurate and capacious description of goods / services, this contributes to the performance of the target actions by the visitors.
Growing popularity and brand loyalty
The more often your website is in the TOP for certain key queries, the more often Internet users see it. Over time, the name of the portal or company is deposited in their memory, which increases loyalty and the likelihood of a purchase.
Take, for example, Moldovan online stores bomba.md, pandashop.md, smadshop.md. They are really “well known”, because they constantly carry out search engine optimization and, as a result, from month to month they lead the search results for hundreds of keywords.
Using SEO-promotion, you can promote absolutely any portal, be it an online store of women's / men's clothing or a web portal for a manufacturer of bag making machines, agricultural machinery.
Social media marketing, for example, in this sense cannot satisfy the needs of all entrepreneurs due to the expressed entertainment oriented nature of these sites.
SEO promotion is a more promising and effective advertising tool than many others in the long term. Your online resource will not stop showing up in the search results after some time, like, for example, the contextual advertising ads. Over time, the effect of the SEO only increases, and the cost of attracting customers decreases.
Increase in sales
The more visitors your website has, the more people will buy from you. This is a simple rule of thumb for the e-commerce. Resources in the TOP are more often recommended to friends / colleagues and are referred to. This will certainly lead to increased profits, even if you do not use other types of advertising. Tracking the sales growth is very easy: analytical services are connected to the site, and analysis is carried out according to business metrics.