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Case of creation of a site of automotive component

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Development of automotive component website in Moldova

Date of publication: 08.04.2022

Purpose of creation website of automotive components

Before starting to create the site of auto parts, we define the goals. To do this, our experienced specialists study the niche of this business, market features, audience and competitors.

The following objectives have been identified for the establishment of an online store:

think through the structure of the site and implement an intuitive interface;
to develop the design of the site (general idea, type of rubrics, buttons, etc.);
optimize the product catalogue;
fill the sections of the site with useful information;
attract potential customers and increase the base of regular buyers.

The reason for leaving online: Today, there are a lot of competitors in the automobile spare parts market in Moldova. Therefore, our customer decided to expand its business in the online space, to increase customers and maintain a leading position in its niche.

Results achieved

+75%

TOP 10 keywords in search results Google

+40%

new sales within 2 months after the creation of the website

+58%

of new clients from the webspace

+18558

of referrals

The automotive components website structure

The creation of the site of automotive components – is a very complex process and an important role in it plays the detailed development of the structure. On the main page we decided to allocate 4 main blocks:

catalogue of automotive components and services;
Selection of tyres by size and car form;
Popular products
block with useful information and contacts.

In each section of the product catalogue, pop-ups have been introduced, which lead the user to the pages of brands and models.

Must-have functions

Personal account
User authentication provides secure storage of personal information, order history, and delivery conditions.

Checkout basket
Ability to create large orders and issue them in one click.

Payment methods
Multiple payment forms will attract more customers.

Ability to buy on credit
Allows you to increase the loyalty of customers to the store.

Shopping catalogue
Allows you to quickly navigate a large assortment.

Filters
Convenient filter for quick search of necessary accessories

The "Add to favourites" function
The user has the opportunity to add the liked goods to the favourites, as well as to compare the goods among themselves: characteristics, price, etc.

Shopping card
Contains as much information as possible about the purchase, which speeds up the buyer’s decision-making process.

Product reviews and ratings
The user can view the feedback from other buyers, and also estimate the frequency of purchase of a particular item.

Item description
Detailed descriptions of the product and quality photographs will cause the customer to buy this detail.

Online Service booking
It allows you to get customers who make hasty decisions, who want to make purchases outside working hours, as well as to sell additional services to them.

Convenient form of registration
The user can immediately specify the date and time, the type of service, and its cost.

Additional services
A convenient feature of adding additional services, as well as organising car service services in one click.

Development of the website of auto components stages

Terms of reference

Development of auto components sites begins with the creation of detailed technical tasks for the project. It defines all requirements for software, functionality, design, etc.

Design

First of all, our specialists consider the general concept and then move on to detail. Development is also underway to optimize the design for the mobile version

Page making and programming

Our developers convert images to HTML format. After the site is moved to the admin panel, where the catalogue is filled with products

Content

We attract copywriters, SEO specialists and content managers to create unique texts and multimedia

Testing

Monitoring performance, identifying errors, making adjustments

Advantages of website development on our CMS

The creation of sites of auto parts without a doubt should be entrusted only to experienced professionals. But what about a ready-made resource that needs to be constantly maintained and updated? Is it really necessary to find a high-priced employee with the necessary knowledge?

Our CMS allows your employees to edit pages, and add and delete the information as quickly as possible. We have achieved this through clear functionality. Development of the site of auto parts on our CMS also allows transferring control to employees without programming knowledge. In addition, it will be possible to download videos from any hosting.

Advantages of website development on our CMS

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