We formulated all the client’s wishes in the form of goals. The main ones were:
Reason for going online: Modern business requires promotion, both locally and on the Internet. This is necessary in order to attract the maximum number of users. The site is not only a good advertising and information platform, but also an additional resource for receiving applications and providing advice.
Results achieved
new customers from the Internet in the first month
Creating a website for a healthcare organization begins with the preparation of the structure. We decided to make the main blocks as follows:
The home page has two articles highlighting the main areas of the organization’s work. We also put the site navigation and contact information on the home page.
Organization’s achievements.
On the main page we displayed a block, which indicated the main results of the organization in numbers.
Detailed description of the organization and services.
In such an important area, information does not tolerate approximation and superficiality. Professional copywriters were engaged to work on the content of this block.
Photos of the specialists.
When it comes to health, users are more likely to trust an organization that proudly displays its specialists. That is, it has a real face.
Doctors’ diplomas.
Documents confirming the competence of the organization’s staff increase the trust and loyalty of potential customers.
Photos of the processes.
It was decided to add photos of the surgical process to the website. These are not staged photos, but material showing the specialists in action.
Convenient feedback form.
To contact a representative of the company you need to fill out a form consisting of only 5 fields. We’ve also placed the organization’s phone numbers directly above so they can be called quickly.
We are proud of our CMS because it has a number of advantages that you won’t find anywhere else:
While you think, your competitors are already making a profit!
