Development of the website of a medical organization
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Purpose of creating a website of a healthcare organization
We formulated all the client’s wishes in the form of goals. The main ones were:
large-scale informing clients about the services and benefits of the organization;
adding to the reviews section;
forming an extensive client base;
increasing profits through new customers from the Internet
Reason for going online: Modern business requires promotion, both locally and on the Internet. This is necessary in order to attract the maximum number of users. The site is not only a good advertising and information platform, but also an additional resource for receiving applications and providing advice.
unique visits from search results in the first month of the site
feedback requests within the first 30 days
new customers from the Internet in the first month
increase in profit in the first month after the launch of the site
Structure of the healthcare organization’s website
Creating a website for a healthcare organization begins with the preparation of the structure. We decided to make the main blocks as follows:
photos of doctors;
The home page has two articles highlighting the main areas of the organization’s work. We also put the site navigation and contact information on the home page.
On the main page we displayed a block, which indicated the main results of the organization in numbers.
Detailed description of the organization and services.
In such an important area, information does not tolerate approximation and superficiality. Professional copywriters were engaged to work on the content of this block.
Photos of the specialists.
When it comes to health, users are more likely to trust an organization that proudly displays its specialists. That is, it has a real face.
Documents confirming the competence of the organization’s staff increase the trust and loyalty of potential customers.
Photos of the processes.
It was decided to add photos of the surgical process to the website. These are not staged photos, but material showing the specialists in action.
Convenient feedback form.
To contact a representative of the company you need to fill out a form consisting of only 5 fields. We’ve also placed the organization’s phone numbers directly above so they can be called quickly.
A healthcare organization’s website should not only be created according to all the rules and well optimized. Here it is very important to present the most correct information and form the loyalty of potential clients.
Stages of healthcare organization’s website development
Discussing the concept of the site, drawing the design.
Having decided on the concept, we pass the task on to the designers to create a unique image of the site. We pay a lot of attention to all elements, including the smallest buttons.
Approval of the design, layout of the site.
When the site design is approved, you can pass the work to the coders and programmers, who will make pictures of the admin panel and the site itself.
Filling the site with content.
The finished site is filled with unique content created according to all the requirements of SEO-optimization.
Testing the site, identifying errors.
The site should be carefully tested to identify errors in the work. Observations are transferred to the appropriate specialists.
Bug fixing, testing.
After adjusting we check the site once again and we can consider the work completed.
Advantages of developing a website on our CMS
We are proud of our CMS because it has a number of advantages that you won’t find anywhere else:
Maximum comprehensible content editor.
Ability to add and edit pages without programming skills.
Ability to integrate video from any hostings and add different multimedia.
The ability to independently perform basic optimization, and trust us with professional SEO promotion!
While you think, your competitors are already making a profit!
Date of publication: 05.07.2022
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Leader of SEO department. In Studio Webmaster I work since 2018. More than 6 years in SEO. I like analyzing people and what is happening in the world, also to follow the progress of something. Video games help me to relax. The most favorite one — Half-Life 2. But, this is not old school this is the classic of science fiction genre :)