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Purpose of creating a website for a restaurant

Structure of a website for the restaurant

Must-have functions

Stages of site development for the restaurant

Advantages of developing a website on our CMS

Cases

Website development for a restaurant

27.06.2022

Do you want to get a commercial offer to create a website for a restaurant?

Purpose of creating a website for a restaurant

A restaurant website is not just a checkmark in a business plan, it is a powerful tool with which you can significantly increase profits. Our client understood this, so we quickly found common ground.

In order to implement all the customer's wishes, we set ourselves such tasks:

creating an attractive and informative website;
attracting a large regular audience;
ensuring a high conversion rate on the site;
increase in restaurant profits through online ordering.

Reason for going online:Today, many restaurants profit not only from customers who come to visit, but also from those who want home delivery of ready-made meals. In order not to miss out on this category of customers, a restaurant business card site is a must. In addition, you can get additional table reservations from the site, which will also increase the attendance of the establishment.

Results achieved

+36%

increase in restaurant profits due to online table reservations

+46%

increase in the number of orders with home delivery

+1823

unique transfers to the site from search results

+412

customers who came from online made repeat orders in the next month

Structure of a website for the restaurant

The development of the site for the restaurant begins with the formation of the menu. For it, unique photos were taken by our partners. We know for sure, “juicy” images are 50% of the success of the order made.

For additional services, such as catering, we have created a separate block. We described in detail the conditions of provision and cost.

Attention was paid even to the little things, such as the layout of the shopping cart icons, payment forms, etc.

Sophisticated functionality ensures user comfort on the site. The simpler and clearer it is, the more likely an order is made.

Must-have functions

General Information.

This block contains information about the restaurant and the banquet hall. There is also a gallery of images, where you can see the interior of the restaurant.

Menu.

Much attention was paid not only to high-quality photos, but also to detailed descriptions. Each card has the composition of the dish, which allows you to form a preliminary opinion about the taste.

Order form through the site.

You can select the dishes, as well as specify the number of people for whom you want to serve. There is also a choice of order delivery time: as soon as possible or at certain hours.

Table Reservation Form.

It is very simple, just a few important fields. There is no need to call and confirm the table order.

Stages of site development for the restaurant

Defining the concept of the site, approving the ToR.

To make a clear task for executors, we spend a lot of time talking with our client. Only after discussing all the details can we get down to work.

Design creation.

Sometimes it is approved at the first time, and sometimes we make changes according to the customer's wishes.

Implementation of the design, layout of the site.

The approved design is transferred for implementation to programmers, who translate the image into a functioning resource.

Creating content, filling the site.

To make the site useful for the user we create unique, optimized content (texts and pictures).

Testing, troubleshooting.

We make sure that the site works without bugs, or find errors and eliminate them. We then present it to the client for approval.

Advantages of developing a website on our CMS

Our specially created CMS has a number of advantages:

maximum level of personal data protection;
contains only the necessary functions, so it does not burden the server;
full technical support;
advanced SEO functionality;
intuitive admin panel.

Have you seen these photos on Instagram, which depict smiling people on the ocean with a laptop and the caption “I earn from anywhere in the world”? Admit it, and you also wanted to. With our help, you can make a beautiful picture a reality!

Advantages of developing a website on our CMS

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Date of publication: 27.06.2022

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Author

Dmitri Chitoroga

Leader of SEO department. In Studio Webmaster I work since 2018. More than 6 years in SEO. I like analyzing people and what is happening in the world, also to follow the progress of something. Video games help me to relax. The most favorite one — Half-Life 2. But, this is not old school this is the classic of science fiction genre :)

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