Applications promotion on Google Play, as well as in the App Store, is nowadays the most relevant way of making a profit. Most of the users prefer mobile devices, and this is not surprising, because now using a smartphone you can not only easily and quickly find any information, but also order a product or service, make a purchase and much more.
That is why, regardless of your field of activity, having a mobile application is a significant advantage. Of course, you can say that it is enough to have an adaptive website for the mobile version, but nevertheless, having a mobile application, you will significantly outperform your competitors. As for Google Play itself, if certain conditions are met, the promotion of the application can go quite smoothly. Google's app store is an excellent platform for expanding your target audience. The conditions we mentioned above are nothing more than standard and absolutely doable ones.
Applications promotion on Google Play is very similar to the web resource promotion in the Google’s SERP.
In any case, the promotion process begins with an audit. Before determining a promotion strategy, it is necessary to analyze the application. It is necessary to identify shortcomings and eliminate them in the future, as well as find advantages in order to use them most effectively. In addition, this initial stage includes competitor analysis.
This stage is perhaps the most time-consuming, but without it, nowhere. It can be called On-app optimization or ASO. In the case of SEO promotion, this would be called on-page optimization by all the rules of SEO. Just like in SEO promotion, it all starts with collecting the semantic core, since the principles of ranking applications are similar to the principles of ranking the rest pf web resources. And this, in turn, is closely related to keywords. It's important to note that there is a big difference between ASO and SEO in terms of keyword frequency. If for a regular search, Google offers us Keyword Planner, then in the case of Google Play, there is no similar official service. Of course, there are a number of services which you can determine the frequency of words with, but only approximately. Putting together a relevant semantic core for an application requires experience and professional flair to identify the best services, compare the findings, and draw the right conclusions.
Interesting!The relevance of keywords in Google Play is an order of magnitude higher than in the App Store.
However, if we talk for example about a regular site, in addition to the Title and Description meta tags, a big emphasis is placed on text content. In the case of an application, the description of the application plays the same role. Next, you will get acquainted with the elements of internal optimization and their elaboration:
There are two key options:
Promotion to the TOP of Google Play applications;
Promotion to the TOP category.
In the first case, as a result of competitor analysis, concept creation and forecasting, is developed a promotion campaign. It consists in massive coverage of the audience through various methods of promotion. Naturally, this method is more expensive and is suitable for applications with a very high target audience. The result of this strategy is also consistent – more organic installations.
The second option is no worse, it also gives excellent results in terms of income. Suitable for more modest businesses and requires a lower budget.
Social media is a powerful tool for promoting in the modern world. People spend an immense amount of time in social networks, and as a result appears such an area as SMM marketing. Its tools are used at this stage. Using this method, you can customize your ads in such a way that your application's promo video hits exactly your target audience. Of course, this is not a required step, but you should not miss such an excellent opportunity in the face of such an effective tool for promoting applications on Google Play.
As in the case of search engine promotion, link building is a very effective method for applications. Our experience and a number of experiments have shown that Google Play takes links into account in app ranking.
What is it for? Firstly, it is an excellent tracking tool that allows you to predict the future activity of the application. Secondly, using metrics, you can determine the effectiveness of the selected promotion strategy. It is important to pay special attention to the following metrics:
You need to use everything in promotion. You can get the desired result only by investing in the business the maximum you have. In this context, we propose to consider two more additional methods:
App’s official siteThe site will allow you more flexible content management, because the store has certain restrictions. You will have the opportunity to better introduce users to your application. As a result, search traffic will also be added to the traffic from the store.
Google Play AdsThe store makes it possible to use advertising, which is very beneficially, because whether your competitors want it or not, your application will in any case be shown in the first lines of the store
It is important to understand that only an integrated approach will give the best result. For this, it is best to contact a professional IT studio, which is Studio Webmaster. Our team is guaranteed to lead your app to success in the Google Play.
