Optimization of performance, site loading time

Optimizing website load time - what is it about?

Slow sites not only get on users’ nerves, but are also cut off by search engines as poor quality. Fast page loading is one of the basic principles of ranking, because convenience is a priority for search engines. Google SEO optimization is very important in this case, because slow sites are ranked poorly, visitors immediately leave slow resources, and robots record and take into account these failures. If the download speed is reduced by only a second, from a resource will leave more often, by about thirty percent.

Problems of this nature will solve the optimization of the site. As the page loads, the server and the browser actively exchange data. After receiving the request, the server processes the information. And only then does the visitor to the site have access to its content. The speed of the process depends on various factors. It is influenced by:

• Volume of files to be processed.
• Number of visitors to the site.
• Other factors.

How do you know there are problems?

To check how well your site is performing, you can use the Core Web Vitals algorithm. This tool evaluates web pages on three parameters:

• LCP - analysis of the display speed of the largest element of the website.
• FID - evaluation of the moment from entering the Internet resource until the completion of its download.
• CLS - shows the time during which the layout of the site gets the desired appearance and becomes usable.

PageSpeed Insights will help you analyze the speed of a particular web page. This service from Google will indicate what is reducing performance and ways to eliminate unnecessary moments.

How do I affect the download time?

You can make an internet site faster in various ways. Professional optimization of site load time will make the process as quick and easy as possible. There are many methods available.

• Reducing HTTP requests. To this end, separate CSS and JS into separate files, which will help distribute the load on the pages.
• Caching. Speed is increased by copies of content that has already been downloaded before. In this case, the browser does not need to interact with the server again.
• Placing CSS at the top. In this case the display will be fast - from the main components to all others.
• JS - positioning at the bottom. Then the scripts will not block the loading of other elements.
• Use a CDN. The system will choose the server which is geographically closer to the user. Fewer hops will not slow down the download.
• Gzip archiving - compression will reduce the weight and volume of information.
• Optimizing images will reduce their weight while maintaining their quality. As a rule, jpeg extensions are used for this purpose.
• The pictures must be the right size.

Professional website performance optimization

For your resource to literally “fly” at its own speed, it will take time and considerable effort from a professional team. Studio Webmaster specialists will delve into all the issues and fix what’s necessary. The high performance of the resource will attract even more visitors. And with the right approach, the website will end up on the first page of a search. If you need qualified optimization as well as technical support of the website, contact our web studio.