SEO optimization for search engines: a guide will be of interest to every beginner. The promotion of Internet sites involves meticulous work. SEO specialist makes the site understandable for search robots. They should also consider the resource significant enough to put it in the top 10.
How to optimize a site for search engines, interested in almost every owner. First of all, we will have to deal with the “insides” of the website. It’s about the technical part. An experienced specialist will quickly notice and eliminate all the errors and omissions. Technical SEO-audit is extremely important. Since the state of this side of the resource is one of the key factors in ranking.
After checking, you need to take care of quality content. What do you need to know to optimize it? First you need to collect a semantic core. It consists of keywords - the very words with which people are looking for goods or services on the Internet. In priority - the high-frequency, that is, the most popular queries. They should also be included in the meta tags. Technical analysis - an important part of the internal optimization of the site. It also includes:
- Filling robots.txt and sitemap.xml files.
- Proper filling of SEO tags. We are talking about h1-h6, title, description, strong, keywords.
- Correct setup page 404, 301 and 302 redirects.
- Eliminate duplicate pages, duplicate headers and meta tags.
- Removing broken links.
- Configuring URLs.
- Image optimization.
- Work on other factors.
Not unimportant is the external SEO audit. It involves building link mass with the help of donor sites. This is a proven online platform that will link to your resource. Donors should be carefully studied and leave only the reliable. Suspicious sites will lower your ranking and get back to the top will be much harder. Need to analyze the anchor list. All links should be natural, otherwise you will get a ban from Google.
Another way to external optimization - posting unique, interesting articles and press releases on the resources with identical topics.
Active participation in discussions on forums and blogs on relevant websites will also give good results. After earning credibility, you can post links. The second option - to leave them for a fee. A similar scheme can be implemented on news portals. But the most important thing is to post useful content, which people will share with each other.