The web application focuses on demonstrating the creative abilities of users. It is a platform for many niche communities united by collective interests. From music and dance to makeup, fashion, art, from business and fitness to comedy. The list goes on, and anyone will definitely find something for themselves.
Studies show that young people seek entertainment on the Global Network, rather than sharing information about their own lives. TikTok perfectly satisfies this need by giving everyone the skill to freely express creativity.
An additional motivation is the introduction of an element of gamification. TikTok web users can take part in challenges initiated by the application admins or other Internet users. This is a real festival of creativity, requiring the generation of cool ideas, plans and their implementation.
TikTok is an unlimited source of authenticity online. The content is not intended or prepared to be ideal. The videos are designed to evoke emotions: to entertain to laughter or to touch to tears, to raise taboo topics, to unite and move forward. Sometimes failures are more entertaining than neutral or successful content.
Of course, some videos are more professional compared to others, but this is not a problem. The circle of TikTok users is more cohesive, authentic and more interesting than on other sites. Limiting the format to 60 seconds makes watching mini-movies dynamic, exciting and enjoyable.
The phenomenon of TikTok is that it is very easy to become popular in this community. Most TikTok users view a special tab "For you", which displays the authors' entries selected using the algorithm. Therefore, there is no need to monitor profiles, as is the case with Instagram.
There's an opportunity to find videos there with millions of views, as well as movies with only 100 views. Thus, one publication is sufficient to attract millions of views and attract subscribers within 24 hours.
This is also an amazing opportunity for Internet shops to increase the number of orders.