Promotion in TikTok as a way to increase sales conversion and become more popular

What kind of service is this?

We are talking about a social network app available for smartphones. It allows web users to create content in the form of short videos (no more than 60 seconds), animations and live broadcasts. Any video can be freely edited on your phone.

Users can choose the best from a huge variety of videos, music and effects to diversify the content and stimulate interaction

6 most important statistics

Nothing convinces us better than numbers.

• Available in 150 countries and has over 1 billion registered internet users.

• About 800 million active online users log into the app every month. It's certainly not as much as Facebook (2.7 billion) or Instagram (over 1.1 billion), but the number of tiktokers is increasing weekly.

• Most of the users – are from India, China and the US.

• Users use the internet application for an average of 52 minutes per a day. For comparison, the average time spent on Facebook is 58 minutes, and on Instagram - only 28.

• 60% of TikTok web users – are representatives of generation Z.

Generations Z and Y

The clients of the above-mentioned service – are the least diverse demographic group compared to other Internet users of social networks. Such a dominant layer is not found in other well-known social networks.

Reports show that 66% of TikTok consumers are under the age of 30, and 60% of monthly web users of the app are between 16 and 24 years old.

Young individuals are refusing activities on social media in which their parents are highly active, such as Facebook. In the eyes of the young growth, the main creation of Mark Zuckerberg is no longer in trend.

Under the pressure of haters and trolls, due to the abuse of use of private information and accusations of failures to follow safety rules, Facebook fell into the hands of older people, and they rule there.

Also, teens don't like how Facebook forces them to connect their personal lives, school, university, and work. Some restriction of their own freedom has led to the escape of young audiences to other channels that guarantee them this freedom.

If your target group is people between the ages of 16 and 30 (i.e., generation Y and Z), it makes sense to consider TikTok as a channel of communication with potential customers.

Main differences between generations

First (millennials, generation Y):

• were born in the period from 1982 to 1994;

• technology is part of their existence; the screen of the phone or computer accompanies guys and girls almost all their daily lives;

• witnessed digital transformation and gradually migrated from the analog world to the digital one;

• because of the economic crisis, civilization requires them to have the training they need to work;

• unlike their parents (generation X (1965-1980)), they are not satisfied with the surrounding space: they are pretentious and strive to achieve their goals;

• often described as lazy, narcissistic and spoiled.

Second (gen Z):

• born from 1995 to 2010;

• technology has taken over their entire lives – invading homes, education and affecting their social relationships;

• they are extremely immersed in virtual, neglect interpersonal contacts,

• at the same time, they are who most express themselves on social affairs on the Internet;

• they like to get what they want right here and right now, and their desires are supported by the digital world where they are immersed;

• their lifestyle is influenced by YouTube users;

• they are hardworking, they easier achieve their goals, and they are more ambitious than the personalities from Y;

• multitask, but their attention is limited;

• independent and demanding consumers.

Both generations are very different. However, they can have common features - these personalities are firmly connected with the "number". It manifests itself, among other things, in:

• long stay in social networks;

• diligent content creation and attracting an intrigued public.

This can be used for personal gain.

Why should you be here? 5 reasons

Although TikTok is not in top rankings of the social media, its demand is steadily growing on the planet. Also, among other age subgroups, not just generation Y or Z. Pay attention to 5 reasons why you should think about your brand generating revenue there.

• Your current customers are located on this resource. The purchasing power of young people begins much earlier than 10 years ago. They have significant financial reserves and, thanks to the support of the family, they make informed purchasing decisions.

• No brand saturation yet. Why not become a pioneer in the industry, which will be another significant difference from competitors. Your activities will be quickly noticed and set as an example to other companies.

• Along with the creation of a new group of observers, you will expand the market to other countries. For you, this means more customers, including foreign ones, and more profits. Choose a subscription in Shoplo and use two or more language versions of the store.

• Content can be used on other communication channels. Probably, under the influence of inspiration, you will decide to publish your mini-films more often and organize live broadcasts.

• The potential of the online application allows you to increase brand awareness. This is a great opportunity to interest the audience in the history of your brand. Show your creative and fun side. Introduce the employees. Demonstrate how you work, what inspires you, what your vision and mission is.

Phenomenon

The web application focuses on demonstrating the creative abilities of users. It is a platform for many niche communities united by collective interests. From music and dance to makeup, fashion, art, from business and fitness to comedy. The list goes on, and anyone will definitely find something for themselves.

Studies show that young people seek entertainment on the Global Network, rather than sharing information about their own lives. TikTok perfectly satisfies this need by giving everyone the skill to freely express creativity.

An additional motivation is the introduction of an element of gamification. TikTok web users can take part in challenges initiated by the application admins or other Internet users. This is a real festival of creativity, requiring the generation of cool ideas, plans and their implementation.

TikTok is an unlimited source of authenticity online. The content is not intended or prepared to be ideal. The videos are designed to evoke emotions: to entertain to laughter or to touch to tears, to raise taboo topics, to unite and move forward. Sometimes failures are more entertaining than neutral or successful content.

Of course, some videos are more professional compared to others, but this is not a problem. The circle of TikTok users is more cohesive, authentic and more interesting than on other sites. Limiting the format to 60 seconds makes watching mini-movies dynamic, exciting and enjoyable.

The phenomenon of TikTok is that it is very easy to become popular in this community. Most TikTok users view a special tab "For you", which displays the authors' entries selected using the algorithm. Therefore, there is no need to monitor profiles, as is the case with Instagram.

There's an opportunity to find videos there with millions of views, as well as movies with only 100 views. Thus, one publication is sufficient to attract millions of views and attract subscribers within 24 hours.

This is also an amazing opportunity for Internet shops to increase the number of orders.

How to succeed? 10 tips

To become popular on this channel, it is not enough to create an account. The content and the idea are important. But is it all? Check out 10 tips from well-known developers on TikTok.

• Stick to your brand – subscribers need clear information about what topics you raise and at what you are good. Thanks to this, you will attract really interested people.

• The rules are the same: consistency and regularity. If you do not want to be forgotten, write more often. When web users become fond to your content, they will want to see more and more.

• Create an attractive thematic profile. Place high-quality videos.

• Do not forget to follow the hot topics and problems in your state. Use a tool like Viratstat. This will allow you to keep track of the latest trends so that you can react to them faster than others.

• Comment on other people's videos. The public is very engaged, and numerous people willingly view the comments section.

• Spend time with your followers. Respond to every comment and give clear advice. For many, this is the only way to get an expert recommendation. For you, in return, this is a chance for feedback.

• Be original. The local "stars" have original and unique content. Don't copy anyone unless it's a challenge or a fashion trend!

• Use hashtags! They are part of TikTok's ecosystem and algorithm. They also make it easier to display your content in search results. If you don't use hashtags, you're missing out on hundreds of thousands of internet users’ searches that might see your videos.

• Watch the videos of the best tiktokers – they do it right! Find out why and how they achieved such incredible success. If you can, duplicate their way of thinking (but not ready-made ideas).

• Check the prepared videos with people from the target group. They are the recipients and will tell you before publishing if you have prepared something cool.

• Good as an advertising tool – paid advertising and cooperation with opinion leaders are appropriate.

• A wonderful advertising tools. Use the platform for paid in-app advertising or collaborate with influencers.

Today, TikTok is the most downloaded iOS app in the world, and its demand is gaining momentum. If your target audience – are people of Generations Y and Z – you should also be there.

At Studio Webmaster you can find out how much it costs to promote a TikTok account. The price is reasonable – order this service. We are always welcome! You can also try other methods of promotion, such as viber newsletter.