Content
At the stage of discussing the concept with the customer, the terms of reference are formed. The more detailed it is formulated, the more accurately specialists will cope with the task.
The development of a website travel agency for us began with the definition of goals. What we wanted to achieve:
Reason for going online: How to announce your company today? Newspaper and TV ads have lost their relevance, street advertising is ineffective. What is left? The optimal solution - a business card website of the travel agency. There are many potential buyers online. If you promote the site on the first page of search results, everyone who wants to spend their holidays abroad will find out about you.
Results achieved
increase in profits for one month of the site’s existence
successful orders through the website in the first month
unique visits during the first month
in Google search results in the first month
A business card website of the travel agency should be very informative and concise at the same time. With an overabundance of information and poor navigation potential client will quickly get tired and leave the site. To prevent this, we have divided all the information into such blocks:
Selecting a tour.
A feedback form with minimal information and a section of additional wishes. This way the client doesn't have to wait during the phone call, and the manager has enough time to prepare the best offer.
Tour Search.
It is enough to specify the country, period and number of holidaymakers - the system will select valid offers in a few seconds.
Benefit Blocks.
There is a lot of competition among travel agencies right now. On the visible part of the site we have set out the main advantages and results of work in numbers, to immediately attract the attention of potential customers.
Not overloaded functionality.
We decided that we would use a minimalistic design and simple functionality. This way we focus the user’s attention on the really important information.
Online Payments
The online payment function in just three steps has been implemented on the website to enable spontaneous purchases.
Hotel information
In addition to the standard hotel information, we’ve added their actual reviews. This makes the website look “alive” and increases loyalty to the company.
Our studio has developed a CMS that has a number of attractive features:
While you're still thinking about whether your organization needs a website, your competitors are already moving theirs to the top. So what are you waiting for?
