Cases

Case: The creation of an online cosmetics store

Home
Blog
Cases
Online cosmetics shop creation

Date of publication: 11.04.2022

The purpose of the website cosmetics store creation

What do cosmetics stores need a website for? Today, every second user of the Internet gives preference to shopping online. If you want to increase your profit at least threefold, then the creation of an online store cosmetics should be your mission №1.

Our goals:

create a large but suitable catalogue that could adapt the entire range of goods;
come up with a memorable design;
add advanced filters that will simplify the selection of goods;
to introduce a convenient order form;
attract and retain new customers.

The reason for leaving online: Cosmetics have always had high demand and turnover. Given the features of the market, the online entry will bring huge growth of buyers and increase sales of cosmetics.

Results achieved

50000

of goods have been added to the catalogue

40%

increase in sales for the first month of operation of the site

1000

of new clients to the website from Google Search Results

50%

of new customers have been planned the next purchase after the first order

Structure of the site of the cosmetics store

We started the creation of an online cosmetics store by developing the structure. Our specialists have considered that the best option would be the following sections:

personal account;
Categories;
commodity card;
information about guarantee, payment and delivery.

Designers drew the adaptive designs, was thought out the necessary functionality for the online store.

Must-have functions

Shopping catalogue
All products are divided into categories, for example, facial/body/hair care, for pregnant, child care, everything for makeup

Search filter
The customer can sort the goods by characteristics, cost and popularity, which allows him to find the necessary products

Personal account
The most important part of the site. We made sure that it is as convenient and secure as possible as it contains information for personal use

Photos of cosmetics
High-quality pictures of products allow users to explore more about the product from all sides and perspectives

Description
The buyer can study the characteristics of the product, all its advantages, applications, reviews and cost

Shopping cart
Customers can add a variety of products to the cart, calculate the total cost, and make a purchase

Payment system
We introduced an online payment system, so the buyer can get acquainted with all possible payment methods

Delivery conditions
Delivery in two ways: delivery by courier and self-removal from the store

Order form
Convenient order form, without additional fields of filling, allowing the buyer to save time and enjoy the purchase faster

Stages of development of the cosmetics store website

Terms of reference creation

To create an online cosmetics store, you need to competently formulate tasks for performers. For this purpose, the Technical Task is drawn up based on the results of the conversation with the customer

Design development

Responsible process, as it is at this time the person of the company is created: the unique appearance of the site, adaptability for mobile devices

Front end and programming

These specialists turn the graphical image of the site into HTML-code and create an admin-panel for resource management, add catalogs of goods

SEO and Copywriting

Their task is to fill the site with useful information for the user. Copywriters write unique texts, and SEO managers optimize them with keywords for search engines

Testing

The task of these specialists is to check the functionality of the site, eliminating and discovering errors

Advantages of website development on our CMS

Want a site that sells and is easily managed? By submitting the site to the client we are sure that it is well optimized for sales and management.

The intuitive clear control panel allows you to quickly master the basic functions and add a product or edit information. You do not need to hire a highly paid specialist. With us, you can quickly start making a profit!