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Stages in the development of an online flower shop

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Creation of an online flower shop in Moldova

5 min.

15.04.2022

Purpose of creation

Developing an online shop starts with defining the goals. To do this, we carefully study the business niche and its audience, competitors and general trends.

In setting up the online flower shop, we set ourselves such goals:

Develop a recognizable brand and increase brand loyalty.
Form a regular customer base of internet users.
Increase company profits in as little as a month after launching the website.
Create constant customer traffic from Google search results.

Reason for going online: Online business is one of the most profitable businesses today. Why? The modern man prefers to order food, things, and gifts online. Such purchases require minimal effort: there is no need to make a special trip to the shop or to walk around for a long time in search of it. In addition, it has become cheaper to buy on the internet.

Results achieved

1430

unique visits in the first month

732

orders placed via the website

56%

increase in one month's profits

23%

increase in brand awareness in the second month of the website

Structure of an online flower shop

To create an online shop that will attract customers, you need to develop a good structure. We felt that the following sections should be highlighted:

colour catalogue;
roses;
baskets;
gifts;
mourning bouquets.

On the home page, we have posted examples of florists' work as well as delivery reports in the form of photos with satisfied customers.

Must-have functions

Adaptability
The website is fully adapted to all devices and screens and has an adaptive simple design that does not repel the customer.

Current proposals
Current offers and discounts are posted on the main page.

Order tracking
Many online stores do not have this feature, but it exists on this web resource. The customer can track the order status in real-time.

Filters
We have made it as easy as possible to search in a huge range of flower arrangements, so we created a lot of filters.

The customer can: choose flowers by event; choose a bouquet by composition and colour; order a unique bouquet; choose flowers or a gift for a certain budget.

Goods
Many products in the catalogue will not only reduce the failure rate but also increase the chance of buying them from you.

Product card
Not only indicated the main characteristics but added the opportunity to choose a gift.

Additional things
All products are interconnected, so the buyer can choose and add to the bouquet of colours various accessories, souvenirs, toys, postcards, etc.

Buy in 1 click option
The customer can place an order without registration, and take advantage of a quick purchase by completing only the name, phone number and address.

Constructor
The most interesting proposal that allows you to create an author’s bouquet and preview how it will look.

The cost
The automatic formation of the cost of the bouquet depends on its composition.

Stages in the development of an online flower shop

Terms of Reference

All of the client's wishes and solutions for the development of the site are set out in the terms of reference. This document is handed over to the executors

Design

How the site and its pages will look, where the main headings and buttons will be located, are all decided by the designers

Layout

Design work in the form of layouts goes to the coders and programmers for implementation. They add the product catalogue to the already completed website

Content

Descriptions of products, services, payment and delivery forms, answers to various questions - this is prepared by our copywriters together with the SEO specialists

Testing

To order a website for flowers from us means to get a completely error-free resource. That is why before handing over to the client we spend a lot of time testing

Benefits of developing a website with our CMS

The CMS we have developed will help your staff to edit, add and delete pages, categories, products and any information without special knowledge and skills.

We are sure that this is exactly what you need - a selling website that doesn't cost a lot to maintain!

Benefits of developing a website with our CMS

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Date of publication: 15.04.2022

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Author

Dmitri Chitoroga

Leader of SEO department. In Studio Webmaster I work since 2018. More than 6 years in SEO. I like analyzing people and what is happening in the world, also to follow the progress of something. Video games help me to relax. The most favorite one — Half-Life 2. But, this is not old school this is the classic of science fiction genre :)

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