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Case of an online clothing store development

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Online clothing store development

Date of publication: 30.03.2022

The objectives of the development of an online clothing store

Before creating an online clothing store, we define the main goals. Our professional marketers have thoroughly explored the niche of business, primary competitors, and the marketplace.

To create an online clothing store, we have determined the main objectives:

Attracting new audiences.
Increased conversion.
To improve communication with customers and receive feedback.
To increase in sales due to entering the virtual space.
To increase brand attention among customers.

The reason for going online: Operating any business implies local development but also online space. Nowadays, the competition in the clothing market is huge. An online clothing store is being designed to increase the number of interested customers, as well as the profit from online sales.

Results achieved

+30%

After a month of the creation of the website, the monthly income of the online store has been increased.

+35%

New customers from the online

+6%

Conversion on the website of the clothing store increased by 6% for a month

+60%

Of keywords in the TOP 10 in Google search results

The structure of the online clothing store

Have you ever thought about how to create an online clothing store? What should be included in the structure of the online clothing store to ensure its convenience for buyers and efficiency for business owners?

Required functions of the website: buttons «Buy», «Quick Order», go to the sections of other categories. Allow buyers to add goods to their favourites.

Required functionality

Catalogue
Allows potential customers to quickly find the proper thing.

Search filter
Increase the number of pages visited, increasing the chance of ordering your products.

Design
The online clothing store has a simple and suitable design, without excessive graphic elements.

Shopping cart checkout
You can order more than one product, as well as the order in one click.

Payment methods
The introduction of popular payment systems and sending an electronic check after placing an order will significantly increase the client’s confidence in your online clothing store.

Quick order
The quick order feature allows you to make an order without registering on the site, specifying only the number, name and mail.

A quality picture of the product
The product card with high-quality photos of clothes from different tips, allows the customer to enjoy the quality of the goods.

Size and colour selection
Allows the customer to choose the preferred colour and size, as well as compare with other colours and sizes.

Quick purchase
The customer can buy goods in one click, entering only the number without registration on the site.

Online clothing store development: stages

Requirements specification

First of all, we prescribe design terms and conditions, then we discuss functionality, software and technical implementation requirements, and finally, we set deadlines.

Design

We describe the website structure and see how it is displayed on different devices. Designers take into account the latest trends in the development, style and colours of the web project. In this way, it is possible to visualize the structure of the website for programmers, develop navigation of components, and define the interaction of visitors with the online store.

Page making and programming

The developers move the images to the statistical HTML mode. They also deal with the design of the main page, catalogue, sales cards, sections of the online store, order forms and other necessary elements.

Next, the site is transferred to the Content Control Panel and the functions of adding, deleting and editing the goods, as well as the functions of managing categories and other pages of the site are realized.

Content

Unique textual content creation and multimedia. Copywriters, SEO managers, marketers and content managers are involved in this process.

Testing

Detecting errors in site operation. Monitoring is conducted on technical compliance, the correctness of the resource functioning, visual style and following the terms of the technical assignment.