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Creation of an online store of building materials

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Creation of an online store of building materials

Date of publication: 06.07.2022

Purpose of creating an online store of building materials

After talking with our client about the desired results of the online store, we have analyzed the situation on the market and set ourselves the following goals:

Create a convenient catalog that allows customers to choose the necessary goods without leaving home.
Add to the site convenient navigation and sorting of products by category.
Optimize the online store so that the main keywords in the Google search engine it was in the top 5.
Work on the usability of the site, creating a user-friendly and stylish interface.

Reason for going online: Over the past fifteen years, the market has greatly expanded with imported goods. Creating an online store is a great opportunity to give your customer the opportunity to choose the most suitable one out of all the options, even without leaving home.

Results achieved

+68%

organic traffic in the first month of the site’s existence

+45890

items added to the online store

+43%

profit in the first reporting quarter

+25%

of orders made online with home delivery

Structure of an online store of building materials

During the creation of the design and structure of the site, the key task was to implement a quick ordering function. To do this we created a convenient catalog with prices, one-click addition of goods to the cart, and the ability to pay for the order online.

We also added the function of requesting a call from the manager, which is used in case the customer has questions or needs help in making a choice. A simplified shopping process and home delivery encourages the user to choose more products and place an order on your site.

Must-have functions

Home Page.

Presented the most popular products, as well as placed a banner with the current promotions and discounts.

Navigation.

From the main page through the menu at the top you can go to pages: catalog, news, contacts, shopping cart.

Adapted search.

The user can find a product by keyword or by brand name.

Sorting.

The product catalog page added sorting by product type, brand, color and other characteristics.

Filter by price.

The user can select an available price range, which speeds up the process of browsing and selecting building supplies.

Classification.

All positions on the site are categorized, which greatly facilitates the search.

Product description.

Each item in the online store has its own page with a detailed product description.

Features.

All the characteristics of the building material, such as composition, base, volume, color, type, and so on, are specified.

Image.

Each page contains an image of the product to be purchased.

Stages of development of an online store of building materials

Discussion of the desired results, drawing up the ToR.

First of all, we have a conversation with our client to outline the main objectives, and then a detailed set of terms of reference is developed for each employee.

Design, structure, functionality.

Designers are tasked with making layouts of the future site, thinking through its format and creating an interface that will attract the maximum number of users.

Programming and layout of the site.

Programmers turn the layouts created by designers into HTML code, design all pages and deliver a ready functioning website.

Filling pages with content.

Then, through the joint efforts of copywriters and content managers, unique content is created, which is then optimized for search engines.

Testing.

The finished site is rechecked for errors, after which all the shortcomings are corrected and the online store can begin its work.

Advantages of developing on our CMS

Content management system - a system that allows you to manage content: edit, add, change the structure. We give every client the opportunity to use our control panel, which has a number of advantages:

All information is presented in a conveniently ordered form.
The publication process takes a minimal amount of time.
Ability to administer the site without programming skills.

Create an online store of building materials - easy! You just need to order the development of the site in our company. While you are thinking, your competitors are already making a profit from their websites.

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