Content optimization is an inherent part of website promotion in search engines. It involves writing texts that are fully relevant to the page theme using keywords. This kind of content writing technique is called SEO copywriting. Its main goal is to improve the position of the website in search engine search results for certain requests, for example, “wardrobes in Chisinau” or “buy a laptop in Moldova”.
Furthermore, copywriters create exclusive and original titles for all website pages that exactly reflect their content. This is very important, because it depends on the “accuracy” of the headers whether the number of visits to the website and the behavioral factors affecting the ranking will increase, etc. Search engines are also very sensitive to the quality of written material. If the text is not unique enough, contains many grammatical and other errors, or it is re-optimized by keywords, then this can significantly lower the website's position in search engines or even lead to a ban.
Quality articles certainly make the content of web pages relevant to search queries. Thus, you get great content and search engine optimization at the same time.
Optimized copy is adapted for search engines; but first of all it is written for people. In our content Internet users can find answers to their questions, new and useful information that allows to increase involvement in your company’s activities.
Copywriting also performs advertising tasks. Content should be interesting, and at the same time it should highlight products / services, describe their advantages in a language that is understandable to users, whether we are talking about flowers, microwaves or complex agricultural machinery.
