«The products are made in a factory, but brands are created in the mind.»
Walter Landor
Before looking into the concept of a brand book in detail , we suggest that you familiarize yourself with the origins and find out what a brand is and what value it has.
Not every company or business is a brand. Having a quality product, a beautiful logo, and a well-established workflow doesn't mean being a brand. Initially, a brand was considered to be a certain mark or trademark with which a product was marked. Now, a brand is something much larger, more serious and impressive. The main distinguishing feature of a brand is its psychological impact on the minds of consumers. A brand is not just a good product, it is a product that everyone wants, it is a product associated with good memories and strong emotions.
So, the brand consists of three components:
Image
based on the opinions of consumers about the content of the brand, about its personality and functionality.
Culture
interaction of the brand with local traditions. Thus, the brand is no longer perceived as a separate cultural link, but as an integral part of the national heritage.
Psychology
is perhaps the most important characteristic of a brand, and it appears naturally. The brand, through its images, forms and manifestations, only "throws the bait" into the subconscious, and the consumer theirself builds their own ideas and fantasies. That is why a branded product is so desirable and flawlessly occupies its place in the market.
So, if you have a cool, high-quality product, a great team, a clear goal and a mission, you just need to take care of the branding. Make a brand as soon as possible and in every possible way, and don't forget that you have us! We will gladly contribute to the birth of your brand.
One of the main ways to make yourself known is by creating a brand book. The presence of a brand book significantly increases your status and reputation on the market, and also contributes to the clarity and streamlining of the internal processes.
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is responsible mostly for the visual component. It introduces us to the appearance of the brand logo, its color and parameters.
is a kind of instruction on how to use this logo and the corporate identity in general.
So, a brand book is a book of books in business, an extremely important element if you are going to nurture, develop and popularize your business. It captures the very essence of your business, from the outside elements to the philosophy and mission of your brand. This is a real treasure trove of valuable information both for the relationships within the company and for the external interaction with potential customers, partners, advertising representatives, etc. A brand book is style, rank, proof that you have taken your rightful place in the market and are not going to give it away.
Each brand book contains its 10 commandments or, more simply said, a list of rules that determine the value of the company and the strategy for conducting this particular business. In addition, it is an excellent tool in marketing development and attracting the target audience.
A brand book can be as long as a novel or as short as a novella, but it definitely has to contain certain units or chapters. In fact, the volume depends on the type of activity of your business and possibly on the duration of your company's existence in the market.
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A brand book is especially useful in the case of company expansion or say when you are hiring a new or temporary employee. For example, you need the services of a designer to develop a certain advertising product. So, in order to avoid wasting time and possible misunderstandings, it would be a very profitable move to acquaint them with your brand book. Apart from this, you will also be able to avoid unwanted results and possible similarities with the competitors.
The second and very important risk is the misuse of the logo. And, the logo, as you could already see, being the main distinguishing feature of the brand, is an extremely important element. That is, the absence of a brand book can lead to a hefty waste of time and to a not quite perfect result.
Also, one of the important aspects is the color pallete. Color is the first thing that catches your eye, but even after defining the main colors of a brand or logo in particular, the environment or place of use may not always be successfully color coordinated. The brand book, on the other hand, contains all sorts of color options and combinations for such occasions. That is, you do not need to hire a designer every time or think for yourself where and how, certain elements of your brand can be used in a beneficial way.
STAV Forbes
In conclusion, I would like to say — Invest!
Invest in yourself, your personality, your company, your brand, and the cool guys who will make the best brand book for you. Studio Webmaster is the best choice in the IT field, and also in digital and graphic design.
