5 min. Social media marketing also known as SMM advertising is still the most effective way to attract customers. Every social network has an Ad system that allows you to the full to use its functions. Depending on the system, you have available models of promotional campaigns and objectives, thanks to which you will achieve the goals of your company, for example, increasing traffic to your site.
Social networks allow you to promote products and services on a fee basis. Ads owe its effectiveness, in particular, to data about users regarding their behavior, social media activity, content preferences, demographic data and location. This information makes possible to create a message that is interesting to the target group and to communicate with the right people at the right time.
Advertisement on social media can be direct, personal and entertaining, it can win the trust of the future client from first sight. Service of social media advertising will work well for advertising campaigns, reach campaigns, as well for potential clients and sales. We will choose a website that will meet your business goals, identify the target group and prepare a message that meets their needs.
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We can divide social networks by types:
social platforms (e.g. Twitter, Facebook, VKontakte);
messenger (e.g. Messenger, Viber, WhatsApp);
websites that create an opinion (e.g., TripAdvisor, TrustedShops);
pics sharing environment (e.g. Instagram, Snapchat);
Video platforms (e.g., YouTube, Vimeo, Twitch);
sharing economy platform (Airbnb, Kickstarter, Wspieram.to);
blogosphere.
Regardless of the type, their common advantage in terms of Internet marketing is huge advertising potential. Activities to achieve business goals in social media can be divided into free (natural) and paid.
Implementation of paid ad activities in social networks allows you to achieve the goal of the campaign (lead, sales) more than once at the moment of contact with the client, i.e. in the social network itself, without the need to direct him, let’s say, to a website or application. We'll take care of that. Thanks to the knowledge of promotion tools through social networks, we will help you significantly expand the reach of the published content and thereby create a positive image of your brand. Our specialists will analyze, develop target groups in detail and, thus, help to reach users interested in the presented proposal.
Wide social media reach — only one in five people do not use social networks, and their number is constantly decreasing.
This channel of communication allows you to reach the significant majority of potential customers.
Accurate targeting — social media advertising has the most accurate capabilities in terms of selecting the characteristics of the users we want to reach.
Direct contact — social networks are the most effective method of reducing the distance between the business and the potential client. They provide a number of tools to facilitate setting of an instant two-way communication.
High conversion — effective use of advertising opportunities in social networks allows you to conduct one of the most effective marketing campaigns on the Internet.
Low cost — the cost of a unit of attracting a potential client in social networks is one of the lowest.
No minimized costs — the absence of this barrier allows you to use this media by any business, regardless of its scale and budget.
Targeting similar users — social networks as one of the few provide mechanisms for reaching users similar to those who are already our customers or have a certain set of functions.
Social media is currently the most popular way to spend free time. Only Facebook alone has nearly 2.5 billion users from around the world. Such many people standing close to each other would occupy more than 1000 km2. Now imagine that all these people are your potential customers. Quite a lot, isn't it? Social networks are huge databases that can be used for free and without restrictions. They collect information about users, such as gender, age or interests, and allow them to be used for marketing purposes. Thanks to this, you can create very different and detailed receiver groups to reach exactly those users who will be interested in your advertising. This allows you to get a lot of valuable potential clients and at the same time save a lot of money. In addition, social networks are a great place to create and enhance your image: regular publications, events and interaction with customers guarantee not only a positive welcome, but also clear sympathy and loyalty of the
receivers.
The cost of advertising on social media can be as very low and also extremely high. You can set it yourself by analyzing the predicted statistics for individual groups of recipients and daily amounts.
However, not only by chosen sum depends on the success of the campaign. There are a number of variables which influence on the final result, so it is very important to carefully and thoroughly analyze and optimize them. Otherwise, we can overpay a lot and the received views and clicks will not be effective.
Set a campaign goal — think about what you care about the most. This can be, for example, an increase of traffic to your site.
Choose a location — don't choose too large territory when you are running a local service business. Even if your advertising is interested, customers will not come to you from a neighboring state.
Identify the group of receivers — select the sex and age of the users by referring to the most frequent clients.
Social media gives us a lot of opportunities to create ads. We can choose from numerous ready-made templates and easily create our materials. The most popular advertising formats in social networks:
Graphics advertisement is a classic post with photos and content. They are well suited for seasonal promotions and new products.
Video advertising — is a video with a brief description. Such advertising requires much more effort (both work and money), being extremely effective and attracting attention.
Carousel ads is a format in which you can place up to 10 photos that can be moved to the right and left like a carousel. This type of advertising is very attractive to the audience and is considered extremely effective.
Product advertising is the import of goods from your online store for advertising. They are very effective for promoting promotions, limited editions or retail products. Recently, they are also very common in the form of carousels.
Website ads — a type of advertisement that a user clicks on is directed to your website. They're great for promoting updates on your website or new blog posts.
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The beginning of any advertising campaign is to determine the exact and measurable goals of the campaign. It is important to find out more about the brand, as well as with the products and services that are the subject of the campaign. The specifics of doing business directly affect the form of effective advertising in social networks.
The next step is the selection of appropriate social media, as well as analytical tools that will enable you to monitor your performance and tools that will enable the campaign to be carried out with maximum impact. The third step is to determine the planned budget and the duration of the campaign. On the basis of this, a timetable is drawn up and target groups for which the campaign will be conducted.
The last step before launching advertising on social media is to develop creative methods and determine the frequency of their changes and how to test the effectiveness of each of them. An important element in the implementation of an advertising campaign in social networks is also the clarification of the form and method of reporting on the consequences of advertising activities.
The effectiveness of an advertising campaign in social networks depends, first, on its implementation. Immediate response to changes in parameters is of great importance here, since this form of promotion is characterized by dynamic changes in the effectiveness of the campaign in short periods of time. The website or app itself, which is often the target of conversion, is not as important. In those campaigns that aim to transform on a website or in an application, the usability and correctness of their work are also the object of our analysis. In this situation, the optimization of advertising activities includes not only the developments themselves, targeting methods, pricing and budgets, but also the elements and functions of the website or application.
Today, many companies from Moldova understand that it's time to order advertising in social networks. And they apply to Studio Webmaster, because here this and other services are provided — on the next level! We can also offer you the service "Instagram account promotion", which will help increase the audience interested in your products.
