Why is it necessary to make an audit of an online store?

Online sales are directly affected by many aspects. This is the appearance of a commercial online resource, the attractiveness of the range, the level of service, the content on the website, and technical nuances such as the speed of response to a request or downloading an Internet page. Also worth mentioning are positioning, marketing and competitive advantages. If the conversion rate of the marketplace is not very impressive, perhaps something has stalled. To implement the right changes you need to be aware of what and how it functions. To this end, an audit of the website online store.

Efficiency

Specialists make a special report according to the results of the analysis of an online store. This analysis provides information on the amount of work accomplished, conclusions and suggestions on solutions that should be implemented to improve the performance of the online store. It is worth remembering that the accuracy of the findings and the effectiveness of the entire process can be violated if you make any changes before ordering the appropriate service.

The main stages

Professional SEO audit consists of many important stages - regardless of whether it concerns a web store or other valuable site for the client. Only its correct execution and smooth transition from one job to another is considered the key to success, that is, a qualitatively executed survey.

In the case of online stores, there are several stages:

The needs analysis and marketing plan - the first and multi-dimensional phase, regardless of whether it is large or small, and the business starts or unfolds in the market for some time.

The factors on the page are the internal links, the content in the store and the parts of the website. Simply set, the study in this regard provides information on whether specific elements, such as meta-descriptions or headings, are correctly made. Of course, not forgotten and important code, the correctness of which here is of paramount importance.

Off-page indicators - all components that affect the marketplace, but are outside. These include social media signals and externally referenced factors.

The selection of key phrases refers to the basic phrases for the web store. It is the key to success when it comes to any SEO action to be undertaken. If monitoring is not done properly, it may turn out that despite the good results of the search engine on certain keywords, the positive effect on trade turnover is not noticeable.

The evaluation of the link profile of the online store is a thorough evaluation of the external links already received for positioning purposes. These include quality, subject matter, form of reference (graphic or textual) and the way of their embedding.

Content analysis and advice on the site involve consideration of all texts, but categories and products are taken into account. All content is checked for uniqueness. After an in-depth audit of the site, useful recommendations are given on any changes that should be made to these aspects.

Analysis of rival stores is a crucial stage of audit assistance. Competition research provides a lot of information and direction. The competition evaluation is aimed at checking other popular online stores with the same or similar range of links and phrases to which it was decided to refer.

Technical analyses include page speed, functionality on different devices, visibility and indexing, Google Search Console installation and Google Analytics.

Contact us!

The website of the online store analysis is an interesting decision, especially for entrepreneurs with experience in online trading or just about to take the first steps in the e-commerce industry. For those who have been on the market for a long time, this service will make it possible to find out whether everything is as it should be, or whether it is necessary to change and improve some components. For those who only plan to open a business on the World Wide Web, such a study is a good start, allowing you to get on the right path and climb the steps of popularity, forming a solid competition in this niche. In this case, the specialist Studio Webmaster is ready to help you at every stage - for example, with the choice of platform, and then with the optimization of content.

And if you want to do the analysis and promotion of the online store yourself, we recommend that you read our article on how to use Google trends.