Professional SEO audit consists of many important stages - regardless of whether it concerns a web store or other valuable site for the client. Only its correct execution and smooth transition from one job to another is considered the key to success, that is, a qualitatively executed survey.
In the case of online stores, there are several stages:
The needs analysis and marketing plan - the first and multi-dimensional phase, regardless of whether it is large or small, and the business starts or unfolds in the market for some time.
The factors on the page are the internal links, the content in the store and the parts of the website. Simply set, the study in this regard provides information on whether specific elements, such as meta-descriptions or headings, are correctly made. Of course, not forgotten and important code, the correctness of which here is of paramount importance.
Off-page indicators - all components that affect the marketplace, but are outside. These include social media signals and externally referenced factors.
The selection of key phrases refers to the basic phrases for the web store. It is the key to success when it comes to any SEO action to be undertaken. If monitoring is not done properly, it may turn out that despite the good results of the search engine on certain keywords, the positive effect on trade turnover is not noticeable.
The evaluation of the link profile of the online store is a thorough evaluation of the external links already received for positioning purposes. These include quality, subject matter, form of reference (graphic or textual) and the way of their embedding.
Content analysis and advice on the site involve consideration of all texts, but categories and products are taken into account. All content is checked for uniqueness. After an in-depth audit of the site, useful recommendations are given on any changes that should be made to these aspects.
Analysis of rival stores is a crucial stage of audit assistance. Competition research provides a lot of information and direction. The competition evaluation is aimed at checking other popular online stores with the same or similar range of links and phrases to which it was decided to refer.
Technical analyses include page speed, functionality on different devices, visibility and indexing, Google Search Console installation and Google Analytics.