Nowadays, Viber is one of the most popular messenger applications in Moldova and in the world. The number of its users on the planet exceeds 1 billion. The widest distribution and convenient use allowed bulk mailing on Viber for business cheaply to become the most popular marketing channel for solving business issues. This application allows you to communicate with a person regardless of his location, build informal communication with the clients and achieve increased loyalty to a particular brand. Therefore, ordering the distribution of invitations and messages in Viber on your base of clients for a normal cost – is the right decision.
To start sending information through the official channel, you will need a service – a licensed distributor of the company-owner of a certain messenger. For example, Gravitec.
What are the advantages of official web newsletters for entrepreneurial activity?
Authorization of the resource in the system, confirmation of trust in the company due to the presence of a green tick next to the logo.
Providing a guarantee that messages are delivered to consumers – payment will be made exclusively for notifications that have already been delivered.
Thanks to the personal cabinet, statistics on the marketing campaign are available.
The structure of messages consists of: texts (maximum 1000 characters), images, active links, buttons for going to the website. But large messages are also transmitted at high speed. Additional costs are minimal: to start working with the service, there is no need to understand the functioning of the software too deeply. It is enough to create an account plus set the conditions. Good efficiency of internet mailing is associated with click-through rates above 20-25%. A change in the above indicator is possible if notifications, text content, pictures and sending time become more or less relevant.
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First, you need to develop a reliable contact base. It is the phone numbers of people who have agreed to receive notifications from your organization.
That's crucial. After all, if the database of contacts is bought, and users have not provided information about themselves to a certain company, then the mailing will be considered spam. Such actions are illegal, they reduce loyalty to the brand and products among the potential and present set of customers.
Several methods are used to collect the database. For their implementation:
Questionnaires for registration of loyalty cards are filled.
A discount promo code is sent via SMS.
Forms for registration on the website are opened.
Purchase is made with the phone number.
All the above techniques expand the database. Each recipient must necessarily confirm that he agrees to the processing and use of their data.
If we talk about the total budget, it is directly dependent on the number of users in the database. Note the binding of the cost of the shipment to the region where the Internet user is physically located.
To significantly increase the effectiveness of the described marketing tool, complex methods are used. We are talking about notification chains and multi-channel mailings.
To implement the first option, successive messages are sent through various marketing channels. The most famous example is the use of a telephone base for Viber, and then for SMS. As stated above, only the messages delivered are payable. So, addressees who have not received Viber messages are sent SMSes to the phone. Thus, the conversion of mailings increases and an even wider audience is reached.
For the second option, a number of resources for one firm are to be used at the same time. Each channel has its own function. For example, thanks to email-newsletters there is a business correspondence, and Viber allows you to send service notifications. As for Push notifications, they help to return the clients to the online resource. Push notifications, in turn, help to return the clientele to the online resource.
Having received a message on Viber from the organization, users agree to read it or block its display. That is why it is important to arouse the interest of the addressees with the first mailing, to intrigue them.
Let's discuss specific examples of the use of mass Viber-mailings for different areas of entrepreneurship.
E-commerce (online stores). Usually, after the products have already been purchased, users are more willing to share their contact details. After all, people already trust the chosen company, show loyalty. In this case, the convenience and expediency of using Viber for the mass distribution of service messages is obvious. Customers can learn, among other things, more about the status of the order. Also, messenger application is used to increase the average check using the up-sell and cross-sell approaches. Viber can notify about new promotions and discounts. Remember that the database is segmented by interests and location of web users. If you know your audience, you will do everything to establish a long-term relationship on a mutually beneficial basis.
Banking establishments and payment systems. Messages from a financial institution are extremely important. We are talking about notifications about loan repayment, withdrawal of funds, etc. Therefore, here Viber mailings and SMS are related to each other. So, the messages will be accurately and immediately delivered to specific recipients.
Training on the World Wide Web. It makes sense to both attract and retain customers. Viber is best used by offering gift certificates and bonuses, providing adequate feedback. The client database will be aware of the full information about the products offered. And also establish a confidential contact with the provider of certain services.
Delivery service. The relevant notifications contain comprehensive information about the fact that the parcel has been sent or delivered, as well as the status of the operation. If the user does not receive a Viber notification, he receives an SMS with the necessary information.
Travel agency. Internet mailings serve for service and advertising purposes. In the notifications there is information about last minute vouchers and good discounts. And customers who made a purchase earlier, receive details of the trip, support abroad.
Transporters (air and bus transportation). In addition to very interesting promotions, promo codes are sent through the messenger to a regular client.
A valuable advantage of Viber-mailing – the reported information is stored on the recipient's smartphone. A person will be able to return to the data received whenever he wants.
So, the application will help you to improve people's awareness of your brand, improve the attendance of the Internet resource and increase the level of sales. The appropriate tools must be used correctly to establish effective communication with the target audience. You should almost know by heart what the public prefers. So, you can choose an acceptable frequency of online mailings and relevant information for consumers.
No wonder Viber newsletter is considered a very profitable alternative to SMS by such indicators as the price of the question and custom fields. The channel will be really effective in the case of using cascading chains such as: email → Viber → SMS. In total, you get maximum reach and efficiency to run a successful business. To purchase a group business newsletter of advertising on Viber in Moldova, please contact Studio Webmaster. We will not fail you down and will do everything at the highest level!
