4 minutes Today, almost no one thinks about why a website is needed and what advantages it provides for business. Because there are a lot of online stores, directory sites that successfully sell their products and are a clear example of the purpose of Internet resources.
A website for a company is a full-fledged trading platform, 24/7 advertising, an influx of new customers, an image tool and a communication channel with the target audience. The list goes on, of course. But even realizing the advantages of Internet portals, many entrepreneurs cannot answer the simple question: "What kind of site do I need?" When developing websites the stages of work may differ depending on the type of portal. Today we will list the main types of websites and indicate their characteristics.
Landing page is a one-page site. Its purpose is to encourage the visitor to take a specific target action (subscribing, registering for an event, downloading a book, registering for a webinar, purchasing, etc.). What other functions does the landing page perform?
collecting contact information of the target audience;
enhancing the effect of the advertising campaign;
increasing the number of potential customers;
increasing the level of sales.
A small resource, which most often consists of one page and serves to attract the attention of potential customers. A business card site contains basic key information about a company or about an individual, goods or services, as well as the contacts. This is a more budget friendly option than developing a full-fledged website, and the best solution for small businesses.
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This is a representation of the company on the Internet and an effective tool for attracting new customers. In addition to detailed information about the company and its services, a corporate website may include:
news;
feedback form;
catalog of goods and services;
order form;
other information blocks.
The main tasks that such a resource solves:
round-the-clock provision of detailed information about the company and its services;
timely informing the target audience about news and special offers;
expansion of the client and partner base;
collecting feedback from buyers (polls, forum);
the ability to sell products through the site without breaks and days off;
formation and support of the company's image, etc.
Most of these types of sites are catalogs with goods and services. The number of pages is limited only by the variety of products. An online store can act as an independent trading platform or an additional sales channel for products if there is an offline business. Advantages:
the ability to sell 24/7;
reduction in rental and personnel costs;
minimum maintenance costs;
large coverage of potential customers;
feedback from buyers.
Still have questions on the topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We will make you a lucrative commercial offer for the creation of any kind of website and advise on which website exactly for you will be able to monetize clients from search engines.
