To find and determine the ways of solving the set goals and objectives, it is necessary to draw up the terms of reference on how the site will be developed - a kind of guide to action. But to be understood 100%, you need to communicate with experts in a clear language: not “beautiful design”, but design in dark blue tones and large-format images, not “convenient menu”, but a menu with a list on the left side of the page in such and such order of the sections. The more accurate your descriptions are, the faster and better the result you will get with the minimum amount of revisions.
If you find it difficult to formulate your wishes, you can find the website that you like the most in terms of visuals and structure, and show it to the project manager as an example. In any case, a professional company will always help you with drawing up a detailed TOR.
Choosing a domain name and hosting
Domain name is the name of your future portal in the search bar, for example, google.com, webmaster.md. The part of the name before the dot should be related to your activity, and after the dot - indicate the geographic area (.com, .org, .net, .biz, etc.). IT specialists will clarify whether the domain name that you have chosen is occupied and will help you to correctly determine the domain zone.
Hosting is the physical placement of a website on a server in the data center of a service provider, in other words, its place of residence. When choosing a hosting provider and a package of services, the computing power, the software provided, etc. are taken into account.
The content management system of the website is what allows you to manage all the content on the resource yourself without involving a specialized staff employee. CMS can be paid and free, versatile and tailored for certain types of portals, for example, online stores. Some companies can create CMS from scratch for the needs of your business (studio turnkey). It is much more convenient, more efficient, and most importantly - more profitable from an economic point of view.
Compiling the semantic core
From that moment on, the work on the development of the site completely passes into the hands of IT specialists. The optimizer collects the interrelated and most relevant queries requested by Internet users in the search bar and corresponding to the topic of your resource. It is the “heart” of any website around which other “organs” and systems are built.
Everything is simple here: you formulate your wishes as accurately as possible (even at the stage of drawing up the TOR), and the web designer brings them to life. However, the design is largely determined by the purpose of the web resource (landing page, corporate website, online store) and the available information about the target audience (men / women, aged 18-35 / 25-65, etc.).
Layout and filling
The created design concept turns into html-codes, the layout designers are responsible for this. It is important to understand that even the smallest text on your website affects your image, audience engagement, and sales. Therefore, layout and content (writing and placement of unique SEO-optimized texts) should be done by professionals.
At this stage, the design, layout and CMS are linked into a single whole, the logic of the site is worked out, the main algorithms for the user's interaction with it are written. Also, the programmer determines how the portal will be interconnected with third-party resources (modules, programs, services).
Testing and tuning
Before announcing the launch of a new website, a special focus group tests it for correct and stable operation, security, page loading speed, etc. If the customer at this stage does not have any objections / wishes, the resource is placed on the network and becomes publicly available for Internet users.
Just developing a website is not enough to start generating income. To ensure high traffic, attract potential customers and recognition, promotion on the Internet is necessary - a set of measures aimed at popularizing a web resource in search engines and social networks. For this, various Internet marketing tools can be used: SEO, SMM, contextual advertising, internal optimization, content marketing, email marketing, and others.
The optimal result is achieved if one contractor is engaged in the creation and promotion of the site. During the work on the project, specialists have time to thoroughly study it and the target audience, find out the strengths and weaknesses of your business and competitors. This allows you to launch more effective advertising campaigns and achieve faster results - stable and high profits.