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Jewelry website development

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Jewelry website development

Date of publication: 07.07.2022

Purpose of creating a website for a jewelry store

Today more and more people prefer to shop online. Why? It can be done at any time, it is convenient to get acquainted with the assortment, the prices are lower than in shopping malls. Therefore, if you want to get as much profit from sales as possible, creating an online store jewelry should be a priority for you.

What goals we set for ourselves:

Develop a user-friendly and intuitive interface.
Create a concise, but memorable, design.
Facilitate the process of product selection and order placement as much as possible.
Attract as many new customers as possible.
Make the brand recognizable.

Reason for going online: Nowadays, online commerce has become widespread, which means that there is competition. To win in this struggle, you need to start by preparing the main weapon - your perfect website. And we are here to help!

Results achieved

+32%

of new users after one month of going online

+44%

increase in company sales in the first reporting period

+5%

conversion rate in the first month

+55%

of keywords in the TOP-3 of Google search results

Structure of the jewelry store website

How to create a online store that will sell? Entrust it to our studio, because we know all the secrets of a successful business. One of them is a convenient structure of the site. And here’s what we developed for this client:

categories of goods;
search bar;
filters;
“my account” button and shopping cart;
quick buy form;
ability to find a product by photo;
information block on payment, delivery and warranty.

Must-have functions

Search Bar.

For those who don’t want to spend time getting to know the whole assortment - the site will find the right product in seconds by keyword.

Filters.

A very necessary function that will allow the customer to move as quickly as possible to the category of the product of interest. Sorting can be set up by size, type of stone, length, type of metal, etc.

“My account” button and shopping cart.

We took care of safe storage of personal data and optimized the process of order placement.

Quick Buy Form.

Shopping has become even easier with just one click.

Ability to find a product by photo.

It is very useful, especially when it is difficult for the user to understand what kind of stone or metal was used to make it or who the manufacturer is.

Information block on payment, delivery and warranty.

Customers often refer to this section, so we have tried to provide answers to frequently asked questions.

Stages of jewelry store development

Technical specification.

Preparation of the terms of reference for the studio’s specialists based on the client’s wishes.

Design.

Designing the jewelry store's website in this order required implementing two ideas: as concise and as recognizable as possible.

Web site layout.

Transferring designers’ work into HTML format. Filling catalogues with goods.

Web site layout.

Transferring designers’ work into HTML format. Filling catalogues with goods.

Creating unique content.

Creating unique content (informational and commercial articles) and placing it on the site.

Product testing.

Testing the results and adjusting.

Advantages of developing a website on our CMS

Our mission is to create a website and provide it to the client on the condition that they can later update it independently. That’s why we have created a clear and easy-to-use CMS that requires no programming knowledge. But if you have any questions, we are always ready to provide you with more information. You can also order seo website promotion, which also contributes to profit growth.

We are a team that creates advanced technologies accessible to anyone who wants to own a profitable business.

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