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Creating an online furniture store

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Creating an online furniture store

Date of publication: 23.06.2022

Goals of creating an online furniture store

Each of our projects is a profitable site with high traffic. But before it appears, we do market research and set goals. This time they were as follows:

increase in the customer base;
increase in sales;
building brand reputation online;
bringing the site to the top.

The reason for going online:With today’s high level of competition, it is necessary to develop business in every possible direction. The lion’s share of customers is now on the Internet, so having an optimized website ensures constant profits.

Results achieved

+7%

conversion already in the first month

44%

increase in company profits for the quarter

38%

increase in the client base for the month

52%

of customers planned their next purchase immediately after the first one

Structure of an online furniture store

A selling online furniture store is one where in a large assortment the user quickly finds the desired item. Therefore, the primary task for us was to develop a catalog. In it we distinguished the following sections:

upholstered furniture;
office;
child’s room;
bathroom;
modular;
terrace and garden.

Additional items:

mattresses;
doors.

Special offers and sales were also made in separate sections.

Must-have functions

Multi-level filters.

Allow you to quickly select the product by type, material, color, size, cost.

Product card.

In this section we have placed the information about the products, payment terms, delivery, features of installation. For modular furniture there is an option to add or remove a module. Also, in the card itself there is a “Callback” function.

Stickers on product cards.

We have come up with labels that give the user additional information about the product, such as “New”, “On Stock”, “Special Offer”, “Fast Delivery from Stock”, etc.

My favorites.

Here you can send the products you like. This helps the customer to plan the purchase, and the store managers to gather information for hot calls.

By providing clear functionality, we increase user loyalty.

The less time he spends trying to understand how the site works, the more time he has to choose a product.

By creating comfort for the client, we can guarantee high profits.

Stages of development of the furniture store website

Terms of Reference.

To create an online furniture store, you need to talk through all the details of the work with the customer. Only after getting enough information can you prepare a detailed ToR.

Design project.

Performance of the job to develop the site begin designers, who prepare layouts of all pages and buttons of the resource. Once they are approved, the next stage begins.

Layout.

Programmers and coders are in charge of converting layouts into the site. They are also engaged in adding and filling the product catalog.

Content.

All descriptions and articles are created by our copywriters. Texts are prepared based on the recommendations of SEO specialists.

Testing

When the online store site is ready we move on to hours of testing to check the entire process of selecting and ordering products, feedback and other features of the resource.

Advantages of developing a website on our CMS

We can make an online store that will be distinguished by these characteristics:

attractive design and clear interface;
high attendance;
first lines in Google search results;
high conversion rate;
convenient administration, which does not require an employee with special knowledge.

Still think managing an online store site is difficult? We are ready to prove you the opposite in one hour. While you are still in doubt, others are already making money with us!