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Development of an online electronics store

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Creating an online electronics store

Date of publication: 13.07.2022

Goals of creating an online electronics store

Creating an online electronics store is quite a challenge. To accomplish it 100%, we set the following goals:

Make the catalog in such a way that it is convenient for the user to choose products, add navigation and sorting.
Completely optimize all the information on the site for the output of the online store in the top of search engines.
Develop a stylish and pleasant design, as well as convenient functionality.

Reason for going online: The online electronics store allows potential customers to choose the right product by characteristics. The simple and convenient sorting of products, as well as the ability to quickly place an order, encourages buying more often and more than in an offline store.

Results achieved

+36789

products added to the catalog of the online store

+53%

positive feedback about the store in two months of running the site

+250

regular customers ordering online in the first reporting period

+30%

income in a month after going online

Structure of an online electronics store

While thinking through the structure of the online store, we identified the main goal - to encourage the client to stay on the site, choose the right product and place an order. In this way, in the foreground are:

Stylish design and a pleasant color palette that catches the user’s eye.
A convenient catalog that allows you to buy any product in a couple of clicks. The easier the ordering process, the more likely it is that the user won’t change his mind about buying.
Product sorting and filters in the search - simplify the choice, allow you to find the necessary item much faster.

Must-have functions

Home Page.

On the main page there is a banner showing the most popular categories of the catalog.

Sales hits.

On the main page is a block with the best-selling products and new products.

Search.

At the top of the page we have placed a search box, which gives the user the opportunity to find a product in the catalog by code or keyword.

Filters when searching.

We’ve added the ability to filter items by cost, manufacturer, and other characteristics.

Sorting.

In the catalog, the user can choose to sort products by price and rating, ascending or descending.

Personal Account.

After registration, you can use a personal account, which saves the history of orders.

Product Information.

Each product page has a list of features such as brand, type, color, weight, warranty and more.

Product photo.

Photos from different angles allow the potential buyer to understand how this or that product suits him.

Favorites.

The user can put the items he likes in the list of favorites and then compare all the products with each other. We have also implemented a one-click purchase function.

Stages of developing an online electronics store

Terms of Reference.

The primary task for us is to find out exactly what the client wants and in what time frame, in order to draw up the terms of reference.

Design.

After approving all terms, the design team begins work on the appearance and structure of the future site.

Programming and layout.

Next, programmers work to turn the layouts created by the designers into a functioning site.

Filling with content.

The next step is to create a unique content that corresponds to the subject matter of the developed site.

Testing.

The last stage is to fix bugs and errors, after which the site is fully operational.

Advantages of developing on our CMS

The main advantage of working specifically with our company is that we not only develop stylish and functional sites, but also implement a convenient control panel. It allows the site owner to upload new articles and products, engage in SEO promotion and update current information. The main advantage of our CMS is its simplicity. You do not need to have knowledge in the IT field, to understand the principle of its work.

Order website development right now, because the longer you sit on your hands, the more customers you lose!