The Elit Fruct company is engaged in the production and export of fresh fruits. It was necessary to develop a logo that would intuitively suggest the activities of the company and at the same time reflect its main advantages - freshness, quality and excellent taste of fruits. When developing the logo, we decided to use an apple in the design, since this fruit is one of the company's main export directions. This is how the original Elit Fruct logo came out in red and green colors, like the apples of the Gala Bakey and Granny Smith varieties.