CSU (Center for Modern Management and Business) provides comprehensive training for logistics specialists (supply, production, warehousing, transport, distribution) in Moldova. It is a “navigator in the ocean of education” that provides high quality services. We have developed a unique logo for the company, letterhead (a combination of the brand name and typeface), certificate and leaflets. This made it possible to correctly position CSU in the commercial education market, to emphasize the high professionalism and responsible approach of the Center to the implementation of educational activities.