Banner advertising (media) – one of the most popular instruments of marketing on the Internet which represents a rectangular block with an image and a fixed or animated text. This mechanism allows you to collect a target audience of high quality and to increase the number of sales. How does the banner advertising function? It attracts the attention, increases the interest, makes you to access the link and see more information about the product on the banner, creates an emotion of confidence, and stimulates the execution of the target action. You can see below examples of successful banner advertising from Studio Webmaster.