Although this is not a new approach to the visual design of Internet portals, in 2019 it played in a new way. It is an attractive minimalism, which does not distract the visitor from studying basic information, captivates with aesthetics and leads to conversion action faster.
Animation over the background
Unobtrusive moving bubbles, waves, abstractions on top of the background on the home page make it “stick” and can increase such an important indicator as the average session duration on the site. This is a good solution if you want a simple and tasteful design.
If you need to emphasize the individuality of the company and profitably singularize it from competitors, it is best to do this with the help of author's doodles - illustrations on the main page, drawn by hand. They allow you to easily create the necessary atmosphere on the portal, combine the style and leave a pleasant “visual aftertaste” for the visitors.