Keeping up with the time: main rules of trending design

Modern web design: three main rules

Modern web site design, among other properties, must necessarily have three main rules:

• The color scheme style is made, taking into account the characteristics of the target audience (gender, age, etc.).

• Font details such as weight, serifs, kerning have been taken into account.

• The images are of high quality, responsive and true to the page’s size.

What properties does a modern website design have?

• convenient navigation;

• quick memorability of a web resource;

• good psychological perception;

• emphasizing the status of the company / brand image;

• increasing confidence in the offered goods / services;

• a sense of integrity and comfort;

• disposition to shopping.

Web Design Trends 2019

Minimalism

Although this is not a new approach to the visual design of Internet portals, in 2019 it played in a new way. It is an attractive minimalism, which does not distract the visitor from studying basic information, captivates with aesthetics and leads to conversion action faster.

Animation over the background

Unobtrusive moving bubbles, waves, abstractions on top of the background on the home page make it “stick” and can increase such an important indicator as the average session duration on the site. This is a good solution if you want a simple and tasteful design.

Creative doodles

If you need to emphasize the individuality of the company and profitably singularize it from competitors, it is best to do this with the help of author's doodles - illustrations on the main page, drawn by hand. They allow you to easily create the necessary atmosphere on the portal, combine the style and leave a pleasant “visual aftertaste” for the visitors.