Application Promotion in the App Store

Finding a target audience

Promoting apps on the App Store begins with a generalized image of the potential customer. To understand who the product should be aimed at, it is necessary to thoroughly study the target audience. It is necessary to determine the customer’s age category, interests, occupation, and even country of residence. You can proceed to further work only after this stage.

Analysis of competitors in the niche

An important step is to study your own competitors. Thanks to this moment you will be able to determine what to focus on. Knowing the strengths and weaknesses of your competitors will make your mobile apps even more effective. Study your peers’ products and methods to improve your rankings. You will also need to pay attention to the audience.

Optimizing applications by ASO

Only after the first two points, proceed to optimization - ASO. This is necessary to make sure that the apps appear as high as possible in the App Store search. The development will become more visible to the user, which means that popularity and demand will increase. In order to have apps viewed and downloaded more often, it is necessary to designate keywords and work out the visual elements. This activity also involves analyzing ratings and reviews.

Advertising, contextual-media advertising, E-mail mailing

All the work you have done will enable you to send your product into the world of advertising. Use either Apple Search Ads Basic or Apple Search Ads Advanced. The first service only includes the size of the advertising budget. The second option expands the possibilities. It has keyword functionality and targeting. This is best left to contextual advertising specialists.

A perfect way to promote your development is through YouTube videos. This resource has enormous coverage and many registered users.

Remember about the e-mail newsletter. Inform about innovations, bonuses, updates, gifts, and discounts. Get the user interested.

Featuring

The most popular apps end up in specially created App Store tabs. You can find them in the “Today”, “Games”, and “Apps” selections. This sorting makes the product even more visible. Consequently, installing apps on the phone will become more frequent. To get into the featuring, you need to make an application with information about the benefits of the development.

Promotion on external sites and social networks

Identify sites, blogs, and programs whose target audience may be interested in your product, and promote it there.

One of the most effective and fastest ways to increase awareness is through social networks. They allow you to set up targeting by the necessary parameters: age, gender, location, type of activity, and interests. Such a method will bring impressive coverage. We are talking about promoting apps in the App Store with Instagram, TikTok, Facebook and Twitter.

Continuous optimization and regular updates

App Store promotion does not end there. You still need to be able to hold on to the high positions you have achieved in the rankings. And this means constant work on optimization and updates. The product must remain reliable and simple.

Cooperate with Webmaster

The success of application promotion depends on the qualifications of the specialist. Only an experienced professional will be able to optimally distribute the budget allocated for the advertising campaign and get the best results. Webmaster studio is engaged in the high-quality promotion of mobile apps App Store for many years. Contact us, and your product will make people talk about it. And if you haven't got one yet, we suggest you create an app for iOS.