The eCommerce sphere is attracting more and more businessmen, because the creation of an online store is much cheaper than a regular store in the city. For example, you do not waste time looking for suitable premises for rent, there is no need to hire a whole staff of employees (salespeople, consultants), spend money on interior decoration, shop windows, buy racks, equipment, etc.
To start selling on the Internet, you just need to create an online store and purchase a product. However, the decision to buy a ready-made online store may also be a good low-cost option.
Choosing a niche. Decide on the category of products you want to sell online, as well as the type of website (niche, brand, regional, wholesale / retail, etc.). Who are your customers? Create a rough portrait of your target audience.
Supplier search. For your business to run smoothly, you need to find and establish business relationships with suppliers of goods for your website. If you have your own production, then this point disappears.
Determining the methods of delivery of goods. Are you planning to deliver orders only within the city, country or abroad too? Sign a contract with a transport company and form the delivery cost.
The developement of an online store. Order the development of an online store through which you will sell. If you have any wishes about the design of the interface, colors, be sure to inform the developer about them.
Promotion and advertising. In order for Internet users to find your resource, easily recognize it among hundreds of others, you need to connect Internet marketing. Otherwise, your newly created online store will get lost in the margins of search results.
Drawing up the terms of reference. This is the first and perhaps the most important stage in the development of an online store. You contact an IT company, where they help you determine the platform (engine) of the future site, describe in detail the functionality and features of the project.
Layout and design. Prototyping is not a quick process because it involves creating mockups, sketches, trials to “try on” the approved solutions from the previous paragraph on a website on a PC and mobile version. This will allow you to avoid major mistakes and financial losses in the future.
Connecting the modules. We are talking about such functionality as payment systems, online chat, downloading prices, connecting 1C, the ability to view statistics on the website and orders, the option “add to cart” and much more.
Testing. The operability of all pages is checked, load testing, product purchases, etc.
Filling with content. When the shell of the site is ready for work, it is filled with content - products, photos, descriptions, as well as unique and selling texts for all pages.
Launch and support. The resource is being launched on the server, the last preparatory work is being carried out. The functioning of the portal is monitored, if errors / bugs are detected, they are immediately eliminated.
Promotion. After that, you need to attract visitors to the website, because everyone, without exception, needs customers. If it begins to be seen on the Internet, this does not mean that the whole world has learned about your online store.
Still have questions about this topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been engaged in the individual development of exclusive online stores for various areas of business since 2008.
