So, you are the happy owner of your own website: everything works for you, sales are going up. But at some point, you notice that the attendance and conversion is decreasing, and the profit stops growing. Why is that?
After development, full content and customization, any website needs technical support. It consists in updating data about the company (address, phone number), adding news, promotions and optimized content to sections, new products / services to the catalog, so that the resource does not fall in the ranking positions over time.
Thus, the technical support of sites is a set of measures that ensure the smooth operation of the portals 24/7, technically and informationally. To do this, a specialist needs to have knowledge in the field of Internet marketing, copywriting, web analytics, layout, SEO. If you do not want or cannot engage in filling and maintaining your resource yourself, you can order the service of its support from a professional IT company.
Even if dynamic changes are not expected on the portal of your company due to the field of activity, the existing content still needs to be constantly edited, supplemented, updated. Otherwise, search engines will begin to rank the resource worse, and many of its indicators will deteriorate, for example, traffic, conversion, profitability.
You can also redesign the site, make adjustments to the interface, if this will make the website more comfortable for the Internet users. In order to directly manage the person who performs the maintenance, we recommend the it outsourcing service.
Do you have any questions on the topic? Contact the specialists of Studio Webmaster and get a free qualified consultation regarding site technical support.
