Promotion of the website of tourist services

To promote the tourist product on the Internet we used such optimization techniques:

1. We collected semantics and used them to compile metadata. Why do we need it? We helped the search engine know the content of the pages.
2. We set up the CNC. Human-readable URLs are another factor that affects ranking.
3. We compiled sitemap.xml. Obligatory file, which contributes to the fast and correct indexing of the site.
4. We optimized images. Prescribed ”alt” and reduced weight to speed up page loading.
5. We performed content optimization. We added keywords that users use to search for travel agency services.
6. We built up our link mass. That’s how we got additional customer traffic and increased the company’s visibility on the Internet.

✅ After implementing all the techniques, we analyzed the results. So, we understand what work is effective, and what needs to be corrected. Optimization and website promotion are not done by the template, everything is individual for each site. The main thing is to give a proper assessment of your work in time and be able to change the strategy, if necessary.

Organic traffic growth

The result of the promotion was an increase in organic traffic, which is conversions to the site from search results. And the increase in link mass has led to an increase in referral traffic - conversions from other Internet resources.

Link Growth