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Development of an online fabric store

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Goals of creating an online fabric store

Must-have functions

Stages of development of an online fabric store

Advantages of website development on our CMS

Cases

Creation of an online fabric store

6 minutes

08.11.2022

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Goals of creating an online fabric store

Before starting work on creating an online fabric store, our team and I identified the following goals:

Create a catalog with the ability to sort fabrics by color, pattern, material, density and price.
Add navigation so that the customer can easily navigate a large number of products.
Develop a user-friendly interface: create a personal account, a shopping cart, a separate page with information about payment and delivery.
Increase the number of sales by popularizing the brand among Internet users.

The reason for going online: Currently, an online store is the most convenient tool for buying anything. Thus, if your company invests in the creation of a website, the number of customers and sales increases, as well as the attitude towards the brand improves and the user's trust increases.

Results achieved

+8946

added types of fabrics to the online store

+23%

regular customers for two months of the site

+34%

increase in the number of transactions in six months

16%

conversion rate on the site

Structure of the online fabric store

When developing an online store, the structure of the site is very important, since it should be convenient for the user to choose the right product from thousands of offers. Thus, we have identified the following sections:

A block with shares.
The choice of fabric by color.
The choice of fabric by material.
Information about the store.
Price list for wholesalers.
The blog.
Contacts.

Must-have functions

The main page.

It has a banner with current promotions and offers, as well as the ability to choose a fabric by material or color.

The blog.

We have designed a page for posting various articles, for example tutorials on sewing something.

Catalog

From the main page, a catalog of fabrics is available to the user, where he can choose the desired product by type, composition or purpose.

Product selection.

On the catalog page, you can sort fabrics by: price, density, pattern, color.

Prices.

Each product in the catalog has its own price. When selling fabrics, the price for one meter is placed.

Search.

There was a search bar at the top of the page. With its help, the user can find the right fabric by keywords or product code.

Description.

The product page contains its description, which includes: the country of manufacture, model, color, composition, pattern.

Feedback.

If the client needs help in choosing or has any questions, he can order a call from the manager.

Selection of accessories.

When choosing a fabric, the client can quickly choose various accessories, such as buttons or zippers.

Stages of development of an online fabric store

Technical specification.

The first and most important stage is the development of technical specifications for all team members so that the desired result is obtained at the output.

Design development.

Designers create the structure and appearance of the site, think over color solutions.

Programming.

Layouts are passed to programmers who start working on the code and create a functioning website.

Content.

A team of copywriters fills the site with texts that are subsequently optimized by SEO specialists.

Testing.

After checking all the functionality in the online store, we can transfer the finished site to the client.

Advantages of website development on our CMS

When creating a website, we also implement our own CMS, which has the following advantages:

The ability to regularly upload new products without the involvement of specialists.
Ability to update articles and optimize pages.
Simplicity and ease of use.

How to make an online fabric store? Very simple! Contact Studio Webmaster, we will be able to develop a website of any complexity for you. In addition, we advise you to entrust us with the promotion of the site, because we are professionals in this!

Advantages of website development on our CMS

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Date of publication: 08.11.2022

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Author

Dmitri Chitoroga

Leader of SEO department. In Studio Webmaster I work since 2018. More than 6 years in SEO. I like analyzing people and what is happening in the world, also to follow the progress of something. Video games help me to relax. The most favorite one — Half-Life 2. But, this is not old school this is the classic of science fiction genre :)

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