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From definition to steps of development: creating promotional sites

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Creating a promotional website: definition, purpose and stages of development

Date of publication: 29.07.2019

A promo page is a web page that has been created solely to promote any product, service or multi-brand. The most important goal is to stimulate the visitor of the resource to choose your company. In other words, a promo page is a brochure with a wide list of products offered by a particular company. The development of a promotional site often attracts the interest of significant companies that have something to share with the public by offering something of their own. It is on the mentioned web business cards that you can notice events, various discounts, company meetings.

There are several types of projects: the first one is created for a while, a certain number is functioning, while some kind of action is in effect; the second works for a long time, the period directly depends on the requirements, goals of the customer. To remember the definition of the word “promo-site” forever, it is worth noting that it is quite an interesting, striking and compact resource. It forms the company's image that the visitors and customers pay attention to.

The creation of promotional sites is a serious and important action that must be performed at the highest level in order to achieve the intended intentions as a result. The initial mission is to unobtrusively and rarely convey to the visitor that the presented product, service or meeting deserves respect. And in order to make it really attractive, developers use a variety of multimedia files, a huge abundance of graphics. As for the text, it has been simplified many times over. This is done so that the consumer can feel the lightness, relaxed atmosphere and form a leading opinion about the company. Materials must be accessible and simple in every possible way. Therefore, the development of a promotional site is a rather time consuming, but at the same time, an exciting process.

The advantages of such an online representation include:

1. Interactive opportunities: voting, quizzes, polls, sweepstakes, promotions, contests, and other chips. The listed interesting and funny points successfully attract the attention of future clientele and at the same time contribute to marketing research;

2. Compared to other advertising media, a promo site is a solid place for video and audio of any size;

3. Unusual delicate concept;

4. Qualitatively reveals the strongest sides in front of the competitors.

From definition to steps of development: creating promotional sites

The functions of the promo site

As mentioned earlier, such a platform is an effective tool that allows you to attract the attention of potential subscribers. But what other functions will this "miracle portal" perform if you book yourself the creation of a promo site:

Introduces buyers to new offers, discounts and products;
Provides motivation for users to decide to take certain actions, for example: buy discounted goods, subscribe to newsletters or services;
In general, forms a good idea about the company or its products;

You should order a promo website in the following cases:

You need to focus on one product, highlighting the best aspects and advantages;
It is necessary to invite the participants or to build a kind of trade proposal;
Need an original and vibrant advertising campaign for something;
It is necessary to increase the affection and support of the main "listeners" through the popularity of the brand or products;
We would like to increase the number of online orders for special products;
You need to get information about the public, their behavior. Through this, conduct general marketing analytics.

The main elements of the development of a promo site

The promo page includes the following features:

The development of a promo site is carried out for an exactly narrow targeted audience;
Minimum number of pages and low volume of content;
Complete absence of heavy functionality that would take guests' time;
A rare idea;

The listed elements perfectly demonstrate the personal qualities that characterize the promo pages. It is worth remembering only that such web resources are responsible for promotion, and what do we need for this? That's right, a picture, simplicity, brightness, practicality and accessibility.

Stages of development of a promo site

Any desired IT assistance implies a whole list of stages that should be followed to form a complete and reliable product. Thus, when ordering a promo site from real professionals, you will familiarize yourself with the following steps:

Discussion of the further project. This requires information about the company, what it is doing, what are competitors, what is the distinguishing feature of the product / brand, and other details.
Analysis. Here the target audience and the competitors are investigated and the concept is thought over.
Design. Exclusive art is being developed that will influence the success. This phase is formed taking into account all the features of the company and its specifics. Any promo page requires a memorable design, so a lot of time is spent on "building" it.
Correction of design with world quality standards that cannot be overlooked and ignored.
Installation of an effective content management system. It is a convenient CMS that allows you to actively engage in content on a particular web site.
Final testing and the launch itself. At this stage, the level of operability is determined, the Internet analytics system is configured and the domain is connected.
Technical support. This is where significant performance is ensured, protection from fraudsters and hackers.

Website development includes the work of the following experts:

Copywriter. A professional who will make any visitor buy at least one product. They are in charge of writing all the marketing headlines and subheadings. In addition to the goal of selling, the specialist creates beautiful and aesthetic work so that any visitor would be pleased to get acquainted with the information.

Promotion expert. This representative creates a list of keywords that the visitors of the worldwide web use to find your services. All keys are successfully inserted into the texts, and they bring your project to the top positions.

Designer. A special team member who creates beauty for any request and preference. Their responsibilities include: creating uniqueness, highlighting accents, highlighting calls to action. In any company, designers have an incredible level of imagination and taste.

Layout designer. A professional who completes the entire project by creating a full-fledged service from a layout. On the main pages, they are working on order forms, as well as on a panel that is responsible for changes. Also, the expert makes sure that the site works properly and at a lightning speed.

Project Manager. This person strictly and efficiently looks after all stages, controlling the terms and conditions of clients.

Internet marketer. The creation of promotional sites is on their shoulders. This is the guru who works on the implementation of the system of your project, they are also pedantically engaged in market research. Their responsibilities are also complemented by the presentation of the benefits of your firm, which will positively affect its top level.

This is not to say that any of the mentioned participants seem to be more or less useful. Each of them is a connecting link of one whole. Therefore, the functions, tasks and goals of all are equally responsible and complex.

Why does it still make sense to order a promo site?

In order to summarize, in order to indicate exactly why you should apply for creating a website from scratch, we will give you a few reasons that will not be able to convince you otherwise:

You acquire the deepest analysis of your business or area of work, as well as the study of the target audience. This is what will help increase your profits and get professional marketing support;
When organizing content, masters use non-standard and working headlines that are not only literate, but also selling. And in the texts themselves, they quite openly and entertainingly tell about the perfections of your business or products;
Your page will have a unique style. That is, clients will not come across random photos from Google, Yandex and other search engines. The entire design is unique, with only one copy of the animations and images. That is, you can really be sure that your site is unique and extraordinary;
Your web resource is prepared for as many as three options: phones, desktops and tablets. Consequently, you will reach thousands, if not tens of thousands of the most diverse Internet users;
The highest speed of both the work of the portal and its loading. It's not a secret for anyone that with a stringy load time, many netizens simply do not wait for the end and leave the page. And when you order a promo site, you get the work of selected experts who will do their best so the resource loads as quickly as possible;

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