The site’s CMS — a set of modules in the form of a site content management system, the purpose of which is to edit the content of a web resource.
It is matched to the needs and scale of the business (free, boxed CMS) or is developed on a turnkey basis by an IT company (studio version).
Using this system, specialists customize the design, add the required number of pages, sections, buttons, add content (text and graphic), determine the location of information, edit / delete it, etc. In other words, the site acquires the visual shell that ordinary Internet users see.
The choice of a CMS when creating a website from scratch is quite an important step since it not only helps users to see a visually high-quality resource, but also makes it possible to properly configure the site for its further promotion. When choosing a CMS for high-quality SEO promotion, it should contain the following parameters:
- Writing a human-readable url of pages.
- Spelling meta data (title, description, keywords).
- Prohibiting the generation of duplicate pages.