Site usability: what do you need to know?

3 minutes

30.07.2019

Usability is an indicator of the simplicity and ease of use of an Internet resource, a certain measure of friendliness, regardless of what type it is - an online store, a landing page or a business card site. If a user cannot figure out from the first seconds where to click to get the necessary information, they will immediately close the page and go to the competitors whose resource is “simpler and clearer”.

The convenience of interacting with the site greatly affects the buying activity, so the higher the usability scores, the more sales you will have. The site should be regularly tested for convenience, conversions, and visitor behavior in order to identify the best design, structure and logic.

In addition, the usability indicator is also important for promotion, as is the optimization of the meta tags of the site or the introduction of keywords.

What is usability?

What is website usability is explained by the information about the web resource such as:

navigation;
logo;
site search;
layout;
presentation and location of content;
visibility of useful information;
page design;
URL;
quality and location of images;
the presence of sections "About us", "Contacts", etc .;
price data (currency, price lists);
the presence of connected social networks, etc.

The principles of Good Usability

Website design as a guarantee of visitors' trust
Content - structured and logical
All the most important is in the upper left corner of the page
Communication and support that win over a good position
Ability to change your mind - remove items from the cart, cancel an order
Offer help - with the help of an unobtrusive online consultant
Less specialized terminology - explain everything in plain language
Sections and features of the resource - visible or by implementing a website map
Simple and concise registration form - more chances for registration
No drastic changes in web design, all innovations are introduced gradually

Still have questions on the topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been testing and improving the perception of Internet resources since 2008 and we know in practice what a website usability is, involving in the work a whole team of specialists - marketers, designers, layout designers, web analysts.

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Date of publication: 30.07.2019

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Author

Dmitri Chitoroga

Leader of SEO department. In Studio Webmaster I work since 2018. More than 6 years in SEO. I like analyzing people and what is happening in the world, also to follow the progress of something. Video games help me to relax. The most favorite one — Half-Life 2. But, this is not old school this is the classic of science fiction genre :)

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