Title is the main component of HTML markup. It is thanks to it both users and search engine crawlers recognize the theme of the website. To see this meta tag, as well as all the others, you need to open the source code of the web resource. On the site, it will appear in the name of the browser tab. Only high-frequency keys should be used for Title optimization. Necessary phrases need to be allocated from the previously collected semantic core. These are the words that best fit the content and meaning.
Do not forget that the optimization of website operation is not only for the sake of search robots. Key phrases should be understandable to people. Place a readable and simple text. Do not overload it with words, keywords. Otherwise, visitors will soon leave the site, and this will have a negative impact on the ranking.
The most important high-frequency phrase should be placed at the beginning of this meta tag. Also, in the description should be added those words that correspond to the necessary subject matter. The text should be small in size. Stop words, particles and pronouns will have to be removed. In addition, do not use capital letters, unless they are abbreviations.
For best effect, put your company name at the end of the title. Often search engines show company names along with the first words of the Title. It is not superfluous to specify the location.
Description - serves as a superficial examination of the page information. This meta tag also plays a big role in SEO optimization. Because search engine robots can take it as the basis for the snippet in the output results. And this is a kind of presentation to the potential consumer. Take care that this meta tag contains only information on the essence. Write about the merits of the company and your products, add useful data for the user: tell about the cost and some important points. Remember about the keys. Here they are needed so that search engines determine the resource as relevant. If Description is not filled, the robot will display the user any text from the page at its discretion. To attract more attention, it is allowed to use emoticons.
H1 is the title of the web page, the first level tag. It is not listed in the results. This meta tag should be informative and concise. SEO optimization H1: must necessarily be made with the main key query. Entry allowed only direct. H1 applies only once.
H2, H3 and subsequent tags are next-level headers. Header optimization is also necessary for users. Their task is to help in the perception of the text. Well-structured pages are also chosen by search engines.