E-commerce includes three main stages - website creation, promotion and support. If you save on promotion, the resource will not acquire the desired fame and popularity, and will be lost in the backyards of the Google and Yandex search engines. If we neglect the support, then all the laurels in the search results will be irretrievably lost after some time, and the number of orders will sharply decrease. So what do you do?
You can save money and order an inexpensive Internet resource from freelancers, promotion at a SEO agency, and try to support the resource yourself. But as practice shows, this approach does not save the budget, but significantly stretches it: website development, support causes difficulties in promotion, you have to correct technical errors, redo content for an additional fee.
The most profitable option is the creation, promotion, support of the site, which is dealt with by one IT company while you are busy developing your business. An integrated approach provides complete immersion in your project, which becomes "native" for developers and marketing staff. In this case, the promotion is carried out more efficiently, and the support is provided on special, more favorable terms.