Optimization of the site, what does it mean...?

What is Search Engine Optimization?

SEO site optimization is a complex work with factors:

• External. Formation of links leading to the portal from authoritative sources, and control of their quality.

• Internal. Solving problems related to indexing, preparing content for search engine parameters, setting up linking, etc.

• Behavioral. Increasing indicators that assess the actions of Internet users on the portal - bounces, session duration, viewing depth, snippet click-through rate, and others.

All of the above and more are included in website ranking factors. If they do not match (or at least one doesn’t), the resource will never be able to top the search results due to search engine filters that work 24/7. That is why SEO specialists do such a laborious job and make the portal attractive (friendly) for search engines.

What other optimization is there?

In addition to SEO, social media optimization (SMO) is also carried out. Its essence lies in preparing the portal for the transition of visitors from social networks, as well as creating all the conditions so that they can easily get from the site to the company's page on social networks. For this it is carried out:

• identification and analysis of user behavior patterns;
• introduction of an intuitive and user-friendly interface;
• ensuring information diversity;
• placement of buttons “we are in social networks”, “share the publication in 1 click”, etc.
• implementation of the module with reviews;
• adding links, leading to the main website, in social media posts, etc.

Still have questions about this topic? Contact the Studio Webmaster specialists and get a free qualified consultation. We have been offering comprehensive website promotion and adaptation for Google, Yandex and other search engines since 2008.