Customer Relationship Management is a specialized application software that automates customer service processes and increases profits.
What happens if, for example, the sales department does not use detailed software? Each manager records calls, sms and email requests at his discretion: on paper, in an Excel spreadsheet or in his head. Calls and requests from the site are either not recorded at all, or every other time. As a result, you do not see which marketing channel brings the most profit, and accounting is limited to paid orders and shipment of goods.
And if you touch on the topic of dismissals or sick leaves, the picture looks even more sad: unworked contacts and unfinished negotiations are lost; when the customer calls back, the substitute manager cannot really answer, because they do not know which offer was made, on what conditions, etc. Thus, you simply lose customers.
The optimal IT solution is the implementation of a special CRM system. Its advantages:
- Standardized and common contact base for all managers
- Recording the entire history of relationships with the client from the moment of the first contact to the purchase
- Statistics and in-depth analytics of employee performance when working with requests from the Internet
- Planning and improving the quality of the sales department
In addition to the listed information technologies, you can implement other useful IT solutions for business that will allow you to reach a new level of profit - CMS, WMS, Web applications, MLM. The feasibility of their use depends on the scale of your company, the number of subordinates, the specifics of the activity, etc. Therefore, for a comprehensive optimization of the enterprise, it is better to contact professionals who will help with the selection, implementation and configuration of the software.