Business automation: why do Moldovan businessmen need IT solutions?

ERP

ERP (Enterprise Resource Planning) is a multi-level information system that allows you to store and process most of the critical data for a company. A manager can use just one program to manage all human resources and assets of the organization, financial management, etc. ERP is focused on the constant balancing and optimization of business processes. Here are the main tasks it performs:

• Increases the manufacturability of the organization (automatic invoicing, tax calculation, reporting, etc.);
• Makes the business transparent in all respects (you see the debts of counterparties, all user actions in the system, in particular, changes in the documentation);
• Provides coordination of actions (if the product is reserved for one buyer, it will not go to another; confusion between departments / branches is eliminated);
• Increases the speed of processing requests (for example, the necessary information from the sales manager reaches the warehouse workers faster).

For example, let's take an ERP system module that specializes in accounting for the labor costs of all employees in a firm. If you have a large staff and even video surveillance is not installed as a control lever, then you probably know how difficult it is to keep track of who and what is doing during the working day. According to statistics, without proper control, many subordinates do not complete the work by 20-30%.

The ERP system development is an excellent IT solution for business. Let's say your office has an 8-hour working day with a lunch break from 13.00 to 14.00. If you know what job responsibilities are assigned to each employee, then you can easily assess the productivity of the team.

In the special program for management, each worker enters the start and end times of the working day, and also hourly schedules what they did and on what project. But that is not all. All words must be supported by evidence (files):

• the accountant generated a monthly report - adds a corresponding text file or in Excel format;
• the designer processed the photo in the editor - throws off the “before” and “after” photos;
• the copywriter wrote advertising texts - references them;
• the analyst performed the analysis of competitors - adds screenshots of the visited sites and a conclusion in text format.

And in a similar way, each link of the company, regardless of speciality, reports on the work done for the day. At the end of the month, the manager sees the visual analytics, can calculate how much labor was spent on a particular project, what is its profitability based on the time spent and the money that need to be paid to employees, etc.

KPI

KPI (Key Performance Indicator) are key performance indicators in a specific activity or in achieving specific goals. In European and American companies, for example, they have long since switched to accounting the labor success of employees using KPI systems. They clearly distinguish between the basic (rate) and bonus (calculated in coefficients) wages.

To receive the bonus part in full, the employee must fulfill the bar - all the tasks assigned to them (work goals). Let it be a coefficient with a weight of 1. If the bar is exceeded, then the sum of the bonus part is multiplied not by 1, but by 1.2, 1.4, 1.6, etc. And if the full amount is not fulfilled, the employee will not receive the expected salary, because the coefficient of the bonus part decreases and the amount is multiplied by 0.9, 0.8, 0.7, and so on.

Managers and employees find this financial accounting system fair and honest. Only those who come to the office to “sit out” the rate and do not strive for more do not agree with it, but the KPI quickly calculates lazy people.

If a person cannot be motivated by the conditions for obtaining a bonus, then all their wages are made dependent on the established indicators. In this case, they will receive a monetary reward at the end of the month in accordance with their success.

CRM

Customer Relationship Management is a specialized application software that automates customer service processes and increases profits.

What happens if, for example, the sales department does not use detailed software? Each manager records calls, sms and email requests at his discretion: on paper, in an Excel spreadsheet or in his head. Calls and requests from the site are either not recorded at all, or every other time. As a result, you do not see which marketing channel brings the most profit, and accounting is limited to paid orders and shipment of goods.

And if you touch on the topic of dismissals or sick leaves, the picture looks even more sad: unworked contacts and unfinished negotiations are lost; when the customer calls back, the substitute manager cannot really answer, because they do not know which offer was made, on what conditions, etc. Thus, you simply lose customers.

The optimal IT solution is the implementation of a special CRM system. Its advantages:

• Standardized and common contact base for all managers
• Recording the entire history of relationships with the client from the moment of the first contact to the purchase
• Statistics and in-depth analytics of employee performance when working with requests from the Internet
• Planning and improving the quality of the sales department

In addition to the listed information technologies, you can implement other useful IT solutions for business that will allow you to reach a new level of profit - CMS, WMS, Web applications, MLM. The feasibility of their use depends on the scale of your company, the number of subordinates, the specifics of the activity, etc. Therefore, for a comprehensive optimization of the enterprise, it is better to contact professionals who will help with the selection, implementation and configuration of the software.

Why should you automate your business?

There are a number of circumstances that prevent the company from growing and developing, for example, the influence of the human factor, low or uncontrolled labor efficiency of subordinates, insecurity of databases, etc. The implementation of IT solutions for business eliminates these problems and provides the following advantages:

• Optimization of costs. Accurate calculation of expenses, income and control of monetary transactions that may pass by the cash register.

• Minimizing human error. The employees forgetfulness, incorrect entry of contacts into the database, etc. will no longer have a negative impact on the level of sales and the credibility of your company by automating most of the routine operations.

• Data security. Various internal documents and personal information about clients will be under reliable protection. You will stop worrying that some unscrupulous employee will "drain" a valuable contact base to a competitor.

• High labor productivity. Lack of assembly, constant tea drinking at the workplace and other matters will not distract your subordinates, because they will reduce their time for completing tasks according to KPIs.

• Automated system. If you are already using, for example, CRM, but do not see the result, we will help you refine it in such a way that you feel the benefits of automation. We will involve the best developers and programmers in the work.

Still have questions about this topic? Contact the Studio Webmaster specialists and get a free qualified consultation. For more than 10 years we have been engaged in the professional development and implementation of IT solutions for businesses of any complexity. We will help you choose the right tool for business optimization, implement it and train the staff.