Client: Autoshina.md - an online store selling tires, wheels, motor oils, car batteries and accessories. The store also provides a wide range of services, including seasonal tire change, tyre storage and, of course, tire fitting. The Autoshina store has been on the market since 2016 and is as customer-oriented as possible, which was largely taken into account by the Studio Webmaster team.
Site feature: The site contains more than 4 million pages and the range is constantly expanding. This suggests that the site requires permanent updates and regular testing.
Target audience: Car owners living in Moldova.
Objective: To increase organic traffic, conversion rates and the subsequent increase in income.
Service: SEO-promotion and site optimization.
Each specific site requires the development of an individual plan and methods for its creation and promotion. Even though SEO includes a specific list of processes, to achieve the best results, it is necessary to get rid of frames and templates.
Our specialists are distinguished by their flexibility and ability to adapt to the continuous changes of technological progress.
Analysis of the competitors' sites — We learn from the mistakes of others and do better. We develop a win-win strategy for the website promotion.
Formation of a semantic core — e lay the foundation of the site, to promote the maximum number of keywords.
Clustering — We distribute the requests into categories in order for the necessary pages to rank based on keywords.
Compiling the metadata — based on the collected keywords, we form the correct title and description for each category.
SEO content compilation — we write unique texts using the keywords.
Setting up the internal links — we think over and set up the correct internal linking to transfer the link juice to the main categories.
Link building — we draw up a link building plan and build a high-quality link profile.
Loading Speed — we accelerate the loading speed of the entire website
Analysis of behavioral factors — we collect the weak points of the project, analyze them and fix them to improve efficiency.
Usability testing — we conduct a usability test for the convenience of users and increase conversions.
Bug fixing — After a detailed analysis of traffic, behavioral factors and usability, the final optimization of meta tags was carried out and design changes were made for the users convenience.
The filter improves the behavioral factors and makes it easier for users to find the desired product on the website.
Useful micro-markup for the users convenience and snippet expansion that will increase the site's CTR.
Adaptive website design for all types of devices, be it PC, smartphone or tablet.
Organic traffic is the number of users who visit your site on their own, that is, personally through a search engine. This is the most valuable traffic, since you don't have to invest anything in it, which cannot be said about advertisment promotion. As a result of high-quality work on the internal optimization, organic traffic was increased by such amounts:
Using this indicator, you can assess the interest of your potential customers in your product. Regular analysis of this factor allows you to regulate and customize, as efficiently as possible, the way the website works. In this context, we have eliminated all technical flaws, including those related to design. As a result, the user activity indicator increased:
In just one year, all indicators increased by 2-3 times, which would have taken much longer without optimization. Identifying the causes of the site’s stagnation and developing an effective strategy requires certain professional knowledge.
If you want to open up new facets of your business and keep up with the current market trends, welcome to Studio Webmaster.