Before we start building a website, we commission our marketing experts to conduct a market analysis. This is how we were able to define our main objectives:
Reason for going online: An online shop is now the most profitable form of business. Tremendous savings on rent and maintenance of the marketplace, the labour costs of a large staff, and minimal advertising costs. Think about it, you can have all this if you order from an online shop website.
Results achieved
increase in profit for the first reporting period
conversion rate in the first month of website operation
new customers from the Internet
unique visits to the site from search results
What should a good online shop be like? With an attractive design, an intuitive interface, a user-friendly catalogue, precise filters, etc. But the most important thing is the right structure.
Navigation has been created on the home page to help the user navigate to the product catalogue, the information block on payment and delivery, and to quickly make a purchase. All goods are divided into 4 categories:
Categories
The shoe catalogue is divided into categories and subcategories and allows the user to freely view the goods from the desired category.
Search bar
The search bar and filters make it easier for the customer to navigate the site. The more supporting elements, the less time the buyer spends on choosing the desired model.
Contact details and feedback form
The visitor can ask any question about the product, or clarify information about the order.
Detailed product description
A detailed description of the characteristics, detailed photos and choice of shoe size makes the customer purchase.
Purchase in 1 click
Possibility to buy in one click, without user registration on the site.
Review
Markup "Reviews" allow customers to evaluate the model of shoes based on someone else’s experience and make a purchase.
By answering common questions in this section, we ensure a flow of customers shopping after hours when it is not possible to contact a consultant for clarification.
Payment
The buyer can choose a convenient way to pay for the goods: cash courier, online banking, or bank card
Delivery
The store provides two ways to send the goods: self-export from the store, or delivery by courier.
Creating an online shoe shop on our CMS will allow you to:
Most importantly, you don't need a costly specialist to do the job.
The control panel can be mastered by any of your employees.
