Logo — is an individual style, image, or a shortened version of the company's name. Its main goal is to make memorable the company image.
One of the most famous logo designers, Paul Rand, who designed the logos for IBM, UPS, Enron, ABC, and other companies, says that good logo must answer to 7 simple questions:
(in colour and black&white variants)
(mugs, t-shirts, Internet images, car inscriptions, etc.)
Development of such a logo that could drew the attention of Your potential customers, and which favorably distinguish You from the crowd of competitors
SymbolicThis type is reflected in the form of symbols, icons, and various signs. Such logos are often the choice of large companies, because symbolic logos doesn't contain much information, but it creates a nice associative array. Good examples of this type of logos are: Apple, Nike, Mercedes-Benz, Wikipedia.
Text logosFor the base of these logos are taken the letters in the form of a pentagram. Though this kind of logos is very similar to symbolic, yet it is used more often.
Alphanumeric logosOr scripto-digital, essentially it create the image of the company's name. The most common type of logos among modern companies. Designers usully develop for this kind of logos original and exclusive fonts.
Combined logosMostly it is the combination of all the above types of logos. For such combinations designers are using images of animals, plants and geometric figures, as well as exclusive designs.
Every time there comes a question of creating a logo, I try to answer myself one question: "What could made me to buy this product or service?". Many companies underestimate the importance of this element, even knowing how much information is often encrypted in the logo.