SEO or contextual advertising: what is more efficient and profitable

What type of promotion to choose?

SEO is an effective method of promoting and popularization of websites, attracting users. Specialists improve the resource by strengthening the technical part and its content. As a result of such activities, the website is in the top search engine results. Contextual advertising also helps to attract the audience and is a very effective method of online promotion. It is shown to a specific audience that is looking for a specific product or service.

Pros and cons of SEO

SEO promotion on the Internet has a number of advantages.

• Increasing the level of income. Competent site promotion guarantees a flow of targeted traffic. The ranking of the resource in the search engine increases, the number of users grows, and the number of orders rises rapidly.
• Long-lasting effect. Even if optimization actions are suspended, the work done will continue to bear fruit for some time to come.
• Price of the entire search engine optimization project is cheaper than contextual advertising.
• Visitors find the site not only for high-frequency queries, but also for low-frequency, which the website owner does not pay.
• Cost of promotion does not depend on the number of hits.

Such advertising promotion, like any other, has disadvantages.

• Lack of quick results. You have to wait at least a month to get visible achievements. As a rule, you can reach the top 3 within about six months.
• SEO promotion is not always predictable. It is often difficult to make any predictions in this regard because of the ever-changing ranking rules.
• Finding a talented SEO specialist is not easy. In addition, you can assess his competence only after the work has already been done.

Pros and cons of contextual advertising

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• Contextual advertising works immediately. As soon as an ad appears, there is a flow of clients. It only takes about a day to moderate the ad. This is the fastest Internet promotion.
• Transparent online advertising: the customer clearly understands what he is paying for. Each click has its own rate. This allows you to adjust the budget at your own discretion. You also control the coverage.
• The audience is already initially interested in your product or service. After all, contextual advertising is addressed exclusively to the right target audience. This means that the percentage of sales will be higher.
• The customer himself determines in which region and to which users Internet ads will be shown. The settings allow you to choose exactly the data you need.
• This type of promotion allows you to evaluate its effectiveness almost immediately. If necessary, it is easy to change or turn off ads.

However, with such a seemingly idyll, there are also disadvantages.

• Cost. Such advertising sites are by no means budget-friendly. The price depends on many factors and often depends on the season.
• Internet posters also have positions that depend a lot on competitors. The best spots will go to whoever pays the most.
• To set up advertising, you will need to involve professionals. Doing such work without proper training is almost impossible.
• Stops working as soon as the banner disappears.
• This type of advertising has certain restrictions on the category of services and goods.
• Doesn’t make sense for small and highly specialized companies.

Which one do you prefer?

SEO promotion or contextual advertising? As we can see, these two types of promotion on the Internet are very different, both in terms of speed of results and the outcome, and also have a different price range. SEO can be called a fundamental method of promotion, and contextual advertising is easiest to achieve rapid, but temporary goals. The best effect will be achieved if you combine both tools of Internet marketing. Complex work will bring stunning results.

The main thing is to turn to highly qualified specialists. Studio Webmaster team offers a full range of services - website development, resource promotion through SEO optimization, contextual advertising setup and management, etc. If you have any questions, contact our company by phone or leave a request for a callback. Also in our article you can learn how to perform seo optimization step by step.